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PRU vs MS // GROSS PROFIT MARGIN

Prudential Financial Inc. (NYSE) VS. Morgan Stanley (NYSE) • 15-METRIC TALLY: PRU 7 — MS 5
■ METRIC PARITY
15-METRIC INSTITUTIONAL SIDE-BY-SIDE SCORECARD (PRU VS. MS) EMERALD CELL = QUANTITATIVE EDGE
INSTITUTIONAL METRIC PRU MS SPREAD (A - B) ADVANTAGE DEDICATED URL
Gross Profit Margin ACTIVE — — — TIE /gross-margins <GO>
Return on Invested Capital (ROIC) 10.90% 3.00% +7.90 PRU /roic <GO>
EV/EBITDA & P/E Valuation 5.9x 31.0x -25.10 PRU /valuation <GO>
Free Cash Flow Yield 8.77% -7.25% +16.02 PRU /fcf-yield <GO>
Operating Margin 7.20% 24.60% -17.40 MS /operating-margins <GO>
Net Profit Margin 5.90% 20.20% -14.30 MS /net-margins <GO>
Revenue Growth (YoY) -13.70% 5.50% -19.20 MS /revenue-growth <GO>
Dividend Yield & FCF Payout Safety 4.78% 2.21% +2.57 PRU /dividend-safety <GO>
Altman Z-Score & Debt/Equity — — — TIE /balance-sheet <GO>
Piotroski F-Score Quality 8/9 5/9 +3.00 PRU /piotroski-score <GO>
Options Implied Move & Put/Call Skew — — — TIE /options-implied-move <GO>
RSI-14 & 200D SMA Momentum 52.0 44.1 +7.90 PRU /rsi-technicals <GO>
10Y Yield & FRED Macro Beta 1.01 1.04 -0.03 MS /macro-sensitivity <GO>
Forward P/E Multiple 10.5x 16.5x -6.00 PRU /forward-pe <GO>
Enterprise Scale & Market Cap $40.18B $289.46B -$249.28B MS /market-cap <GO>
5-YEAR HISTORICAL XBRL REVENUE & MARGIN TRAJECTORY SEC FORM 10-K FY
FISCAL YEAR PRU REV MS REV PRU GROSS % MS GROSS % PRU FCF MS FCF
FY 2025 $60.77B $0 — — $3.54B -$17.89B
FY 2024 $70.41B $0 — — $5.33B $1.36B
FY 2023 $53.98B $0 — — $4.08B -$33.54B
FRED MACRO REGIME CORRELATION COMPARISON PEARSON r
PRU // BETA 1.01
MS // BETA 1.04