Amazon.com, Inc. (AMZN) Options Positioning, Max Pain & Unusual Sweeps

$240.35 -1.41% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $239.28

Amazon.com, Inc. (AMZN) carries a Roarable Rating of C- (Hold) with 60/100 RQD Confidence. The composite score sits in the neutral Hold band (59–69), meaning current holders don’t need to panic-sell while prospective buyers can wait for a move into the 70+ Buy zone.

ROARABLE C- • HOLD / WATCH Cap $2.63T
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on AMZN Below — or Connect Your Own ChatGPT / Claude
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is AMZN stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
▼

As of 2026-11-02, Amazon.com, Inc. (NASDAQ: AMZN) is rated C- (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 60/100 at a spot price of $240.35 (-1.41% 1D, market cap $2.63T). Pillar breakdown: Fundamental Cash Engine 9/20, Institutional 13F & Options Flow 17/20, Executive Insider Alignment 16/20, FRED Macro Regime Fit 9/20, and SEC Balance-Sheet Forensics 9/20. Active quantitative signal GOVT_CONTRACT (BULLISH, conviction undefined/100) notes: undefined.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does AMZN compare to TSLA and V in the Consumer Discretionary sector?
▼

Within the Consumer Discretionary sector (Broadline E-Commerce, Logistics & Hyperscale Cloud (AWS)), AMZN carries a Roarable C- (60/100 RQD), trailing P/E of 19.2x, gross margin of —, and ROIC of 17.6%. By comparison, TSLA (Tesla, Inc.) holds a C grade (62/100 RQD, P/E 491.1x, ROIC 3.4%, cap $1.59T) and V (Visa Inc.) posts a A grade (86/100 RQD, P/E 36.6x, ROIC 32.3%, cap $733.53B). Among the 5-stock peer group, AMZN leads on earnings multiple (19.2x) while MA leads on capital efficiency (33.5% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for AMZN?
▼

Per AMZN's SEC EDGAR XBRL 10-K filing (FY2026, filed 2026-10-30, CIK 0001018724), Amazon.com, Inc. generated $0 in revenue, $134.78B in net income, and -$46.89B in free cash flow against $1.24T in total assets and $179.95B in total debt. Key quantitative strengths: Big institutional funds and options desks are actively positioning on the bullish side.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Latest SEC insider/13F disclosure shows Citadel Advisors (Ken Griffin) (HEDGE_FUND) executed a BUY of 1,650,000 shares ($415.0M) on 2026-10-19.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $239.29 (-0.44%)🧬 Disciplined Float (+1.16% YoY Shares)⚙️ Cash Engine: 9/20 (D) • 0% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 60/100 (C-) historically posted market-perform odds over rolling 90-day windows (+0.4% avg 90D alpha vs SPY • 53.5% hit rate — wait for RQD ≥ 70 breakout).
Audit Bucket Track Record →
RQD QUANT TACHOMETERHOLD / WATCH • C-
025507510060
JEV AI Jury Split (Battleground)
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw D+ · Rk C
Cash (9)Whales (17)SEC (16)Macro (9)CEO (9)
Each axis scored 0–20
12M PRICE TARGET CONE+19.7% Base Target
$311 Bull$288 Base$259 Bear
📬 FREE AMZN RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS POSITIONING:91% Calls ($51.5M)
9% PutsMax Pain: $250.00
Deterministic 5-Pillar Attribution (60/100 Composite)
🔍 WHY AMZN SCORES 60/100 (C-) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: Whale & Options Positioning+17/20 pts (28% of score)

CBOE Tape: 91% Call / 9% Put flow • Max Pain $250.00

▲ #2 Bullish Driver: SEC 10-K Forensic Risk+16/20 pts (27% of score)

Altman Z-Score 3.32 (FORTRESS SAFE (>3.0)) • Piotroski F-Score 6/9

▼ #1 Drag / Risk Factor: Insider Conviction & Share Dilution9/20 pts (-11 pt drag)

Disciplined Float (+1.16% YoY Shares) & executive Form 4 sales trim 11 pts from alignment

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
52
Grade C-$232.11+14.8% Next Q
Q2 (-2Q)
55
Grade C$266.43-5.6% Next Q
Q3 (-1Q)
57
Grade C$251.52-4.4% Next Q
Current
60
Grade C-$240.35+0.4% Hist 90D α
Trajectory: C- (52) → C- (60)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the AMZN Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Amazon's FY2025 Form 10-K (accession 0001018724-26-000004) embeds critical cautionary language signaling escalating margin dilution and execution risks directly tied to aggressive artificial intelligence and automation capital commitments. Management notably expanded risk disclosures around AI-driven price competition, failure to recoup massive AI/automation infrastructure investments, and added defensive legal posturing regarding forward-looking risk beliefs. These targeted modifications reflect heightened exposure to datacenter capex cycle monetization delays and intensified competitive pressure across both AWS and retail operations.

⚠️ Forensic Kill-Switch #1

Company executives have done more routine share selling than personal cash buying lately.

⚠️ Forensic Kill-Switch #2

Sensitive to high interest rates and tighter Federal Reserve market liquidity.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($241.55) or 200D SMA ($190.49) invalidates the momentum regime and cuts Target Base ($287.60) toward Bear Floor ($259.10).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $AMZN• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “AMZN Beats Next Quarter EPS Consensus (Jan 29, 2027) & Holds Above 200D SMA”
CALL VS. PUT WHALE SHARE
91% Calls / 9% Puts
Put/Call Ratio: 0.47x
MAX-PAIN EXPIRATION MAGNET
$250.00
+4.01% vs. current $240.35 spot
OPTIONS-IMPLIED VOLATILITY MOVE
±6.7%
Options-implied band around $240.35

Active Strike Call vs. Put Concentration Ladder (AMZN)

$230
7,628C / 0P
$235
4,252C / 9,992P
$240
33,612C / 9,038P
$245
21,612C / 0P
$260
2,631C / 0P
$275
54,353C / 0P

Wide-Open Unusual Whale Options Sweep Tape (AMZN)

Contract / ExpTypeStrikeVol / OI$ PremiumIV%
AMZN261120C00275000EXP 2026-11-20CALL$2753.6x$2.7M34.2%
AMZN261106C00245000EXP 2026-11-06CALL$24513x$6.7M36.9%
AMZN261106C00240000EXP 2026-11-06CALL$24016.3x$9.2M37.8%
AMZN261102C00240000EXP 2026-11-02CALL$24037.2x$4.8M35.1%
AMZN261106P00235000EXP 2026-11-06PUT$2352.5x$2.7M38%
AMZN261102P00240000EXP 2026-11-02PUT$2406.3x$2.6M34.6%
AMZN261102C00230000EXP 2026-11-02CALL$230103.1x$8.0M31.9%
AMZN261102C00235000EXP 2026-11-02CALL$23534x$2.7M35.7%
AMZN270917C00260000EXP 2027-09-17CALL$2602.2x$7.3M35.1%
AMZN270917C00240000EXP 2027-09-17CALL$2406.9x$7.9M35.4%
AMZN261102C00222500EXP 2026-11-02CALL$223168x$2.2M31.9%
Sponsored / Partner SpotlightACTIVE TRADER & PROP EVALUATION DESK

Practice in Our Weekly $100,000 Paper Arena Before Risking Personal Capital

Keep your personal nest egg in cash while trading NQ, ES, Crude, and Gold momentum using institutional prop-desk buying power.

FTC Disclosure: Roarable may receive partner referral compensation at no cost to you. Partner relationships never influence RQD scores.

🏆 Enter Free $100K Paper Arena →
ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher + Options & Swing Structure Desk

Whale Flow & Momentum Playbook: Evaluating AMZN & AI Leaders Without Chasing Tops

  • ✓Institutional whale strikes & implied earnings move audit on AMZN
  • ✓How disciplined traders manage risk using pre-published trigger & invalidation levels
  • ✓Includes nightly RQD rating-change & forensic signal email alerts on tracked leaders
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
Want Custom AI PineScript / Python Indicators & Priority Rating-Change Alerts?
AMZN // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -11.86%▼ SUPPORT BREAKDOWN
2026-11-02O $254.6H $254.6L $240.4C $240.4VOL 85.24M
RES: $261.4SUP: $255.2SMA50: $241.6SMA200: $190.5
$294.0$265.9$237.9$209.8$181.8RES $261.4SUP $255.2$240.42026-05-082026-06-182026-08-072026-09-182026-11-02
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

AMZN Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

Share Count & Dilution Monitor (#25)
+ 1.16% YoY Shares

SEC XBRL FY2025 → FY2026: Active share-count expansion (monitor SBC & convertibles).

Reverse-DCF Expectations Hurdle (#30)
12.7%/yr Implied 5Y Growth

vs. +6.0% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger (#33)

No active Ellis Vennor swing setup published on AMZN today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →
AMZN → ETN Analyst Hypothesis
AWS multi-gigawatt data-center campus buildouts require utility step-down transformers, medium-voltage switchgear, and uninterruptible power systems where Eaton holds multi-year North American backlog.
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (AMZN)

Consumer Discretionary Rank #331 of 1011 ⚔️ TSLA vs AMZN Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (AMZN vs. TSLA, V, MA, PG)

Industry: Broadline E-Commerce, Logistics & Hyperscale Cloud (AWS) (1 Tracked Issuers)

Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Amazon.com, Inc. (AMZN) ranks #331 by composite RQD confidence (60/100, grade C-) and #1 by equity capitalization ($2.63T). Within this direct 5-issuer industry benchmark cohort, AMZN leads on earnings valuation at 19.2x trailing P/E, while MA leads on capital efficiency and profitability with 33.5% ROIC and — gross margin. V currently holds the highest overall quantitative score in the immediate peer group at 86/100 (A) compared with AMZN at 60/100 (C-).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
AMZN ACTIVE
Amazon.com, Inc.
C- 60/100 19.2x — 17.6% -1.41% $2.63T Benchmark Subject
TSLA
Tesla, Inc.
C 62/100 491.1x 19.3% 3.4% -0.86% $1.59T /tsla-vs-amzn →
V
Visa Inc.
A 86/100 36.6x — 32.3% +0.74% $733.53B /v-vs-amzn →
MA
Mastercard Incorporated
B+ 79/100 37.2x — 33.5% +0.36% $556.88B /ma-vs-amzn →
PG
Procter & Gamble Company
A- 82/100 23.3x 51.2% 25.4% +0.61% $372.21B /pg-vs-amzn →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2022–FY2026)

SEC EDGAR 10-K • FILED 2026-10-30 • CIK 0001018724

In its most recent audited fiscal period (FY2026, filed 2026-10-30), Amazon.com, Inc. (AMZN) reported GAAP revenue of $0 (N/A vs. FY2025 revenue of $0 ) , GAAP net income of $134.78B, operating cash flow of $168.30B, and free cash flow of -$46.89B (-544.1% YoY). On the balance sheet, AMZN closed FY2026 with $1.24T in total assets against $179.95B in total debt (Altman Z-Score: 3.32, Piotroski F-Score: 6/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2026 (FY) 2026-10-30 $0 $134.78B $168.30B -$46.89B $1.24T $179.95B
FY2025 (FY) 2026-10-30 $0 $76.48B $130.69B $10.56B $727.92B $54.74B
FY2024 (FY) 2025-10-31 $0 $49.87B $112.71B $42.95B $584.63B $60.14B
FY2023 (FY) 2024-11-01 $0 $20.08B $71.65B $16.92B $486.88B $67.09B
FY2022 (FY) 2023-10-27 $0 $11.32B $39.66B -$26.32B $428.36B $63.17B

3. AMZN Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is AMZN stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-02, Amazon.com, Inc. (NASDAQ: AMZN) is rated C- (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 60/100 at a spot price of $240.35 (-1.41% 1D, market cap $2.63T). Pillar breakdown: Fundamental Cash Engine 9/20, Institutional 13F & Options Flow 17/20, Executive Insider Alignment 16/20, FRED Macro Regime Fit 9/20, and SEC Balance-Sheet Forensics 9/20. Active quantitative signal GOVT_CONTRACT (BULLISH, conviction undefined/100) notes: undefined.

How does AMZN compare to TSLA and V in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Broadline E-Commerce, Logistics & Hyperscale Cloud (AWS)), AMZN carries a Roarable C- (60/100 RQD), trailing P/E of 19.2x, gross margin of —, and ROIC of 17.6%. By comparison, TSLA (Tesla, Inc.) holds a C grade (62/100 RQD, P/E 491.1x, ROIC 3.4%, cap $1.59T) and V (Visa Inc.) posts a A grade (86/100 RQD, P/E 36.6x, ROIC 32.3%, cap $733.53B). Among the 5-stock peer group, AMZN leads on earnings multiple (19.2x) while MA leads on capital efficiency (33.5% ROIC).

What are the biggest fundamental strengths and SEC risk factors for AMZN?

Per AMZN's SEC EDGAR XBRL 10-K filing (FY2026, filed 2026-10-30, CIK 0001018724), Amazon.com, Inc. generated $0 in revenue, $134.78B in net income, and -$46.89B in free cash flow against $1.24T in total assets and $179.95B in total debt. Key quantitative strengths: Big institutional funds and options desks are actively positioning on the bullish side.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Latest SEC insider/13F disclosure shows Citadel Advisors (Ken Griffin) (HEDGE_FUND) executed a BUY of 1,650,000 shares ($415.0M) on 2026-10-19.

Where is AMZN trading relative to its 50-day, 200-day, and 52-week technical levels?

AMZN last traded at $240.35 (-1.41% on volume of 104,895,008 shares), positioning the stock -0.50% below its 50-day simple moving average ($241.55) and +26.17% above its 200-day simple moving average ($190.49). Across its 52-week range of $81.43 to $287.20, AMZN sits at the 77.2% percentile with a 14-day RSI of 47.2 (NEUTRAL RANGE) and an implied next-earnings move of ±6.7% ($224.25 to $256.45).

AMZN Investor FAQ & Complete 8-Part Research Index

100% OPEN ACCESS • SEC EDGAR × CBOE × FRED

What is AMZN's options positioning and volatility profile?

Roarable tracks verified CBOE unusual options sweeps, put/call ratios, and OHLCV realized volatility bands for AMZN.

ROARABLE RATING BRIEF • RQD 60/100 (C-) ✓ STAGE-C NUMBER FIREWALL VERIFIED

AMZN — Amazon.com, Inc.: What the Facts Mean to a Prospective Investor

Engine: anthropic/claude-haiku-5.5
As of: 2026-11-02T15:08:08Z

Roarable Rating Brief: What This Means to a Prospective Investor

Per the Roarable RQD rating, AMZN scores 60 out of 100, a letter grade of C-, labeled "Roarable Hold — Cautious Neutral."

Pillar breakdown (per the Roarable RQD rating):

  • Fundamental Cash Engine: 9 / 20. Cited inputs are ROIC of 17.6% and FCF yield of -1.81%. The return on invested capital is solid, but negative free cash flow yield pulls this pillar down; the reported FY 2026 free cash flow of $-46892.0M (per the SEC financials) is consistent with that negative yield.
  • Whale / 13F Flow: 17 / 20. This is the strongest pillar, described as institutional accumulation and options positioning. Recent 13F filings in the holders data show large buys (see Analyst View section).
  • Insider Conviction: 9 / 20. Per the Roarable RQD rating, this reflects SEC Form 4 and Congressional PTR cluster flow. The insider transactions in the holders data are predominantly sales by officers and directors.
  • Macro Regime Fit: 9 / 20. Beta of 1.46 (per market data) indicates above-market sensitivity to broad moves.
  • Forensic Balance Sheet: 16 / 20. Altman Z 3.32, Piotroski F 6/9, Debt/Equity 0.29 (per the Roarable RQD rating).

For a prospective investor, the rating describes a mixed picture: institutional accumulation and a sound balance sheet are offset by weak free cash flow, insider selling, and elevated market sensitivity. The price has fallen 4.25% on the most recent session (per market data) and sits well below its 52-week high. Upside drivers cited in the sources include analyst price targets and AWS/retail-media momentum; valuation tradeoffs include a forward P/E of 21.7 versus a trailing P/E of 19.2. This is an educational read of the scores, not personalized advice.

Snapshot

PriceMarket CapP/E (TTM)Forward P/EEV/EBITDAEPS (TTM)Dividend YieldBeta52-Wk RangeROIC %
243.79$2629.6B19.221.715.812.470%1.46$81.43 - $287.217.6%

Business

Per the profile, Amazon operates the world's largest e-commerce marketplace and regionalized fulfillment network alongside Amazon Web Services (AWS), a cloud infrastructure business. Per the Butterfly Supply-Chain Graph, its customers include enterprise cloud users (AWS commitments) and third-party marketplace sellers and brand advertisers (fulfillment fees, seller commissions, and sponsored product ads). Revenue exposure splits are listed as 18% for enterprise cloud and 34% for marketplace sellers and advertisers. Sector: Consumer Discretionary; Industry: Broadline E-Commerce, Logistics & Hyperscale Cloud (AWS); Exchange: NASDAQ.

Financial Trend

PeriodRevenueOperating IncomeNet IncomeEPSFCFCashDebt
Q4 2026$201944.0M$28076.0M$20685.0M1.89$-34837.0M$55783.0M$179952.0M
Q3 2026$200606.0M$27461.0M$62647.0M5.75$-8821.0M$78213.0M$132224.0M
Q2 2026$181519.0M$23852.0M$30255.0M2.78$-18171.0M$101816.0M$121906.0M
FY 2026$0.0MN/A$134779.0M12.47$-46892.0M$55783.0M$179952.0M

Per the SEC financials and market data, reported net income and operating income are positive across the listed quarters, while free cash flow is negative in each period. ROIC is 17.6% per market data. Gross, operating, and net margins are shown as 0% in market data, which the source does not reconcile with the reported figures; these are therefore not interpreted here. Per the Roarable RQD rating, the Altman Z-Score is 3.32, Piotroski F-Score is 6/9, and Debt/Equity is 0.29. Cash declined from $101816.0M (Q2 2026) to $55783.0M (Q4 2026) while debt rose from $121906.0M to $179952.0M over the same periods.

Recent Catalysts & News Wire Analysis

Per the recent news feed, headlines include a report that AMZN trades at its lowest trailing P/E in years despite the AI boom, a comparison piece against Alibaba and Walmart, and a GREEN-tagged CATALYST item on an expanded 3M data center partnership. Most feed items are tagged as MARKET WIRE with YELLOW light.

Per the Butterfly Supply-Chain Graph, proprietary signals include:

  • Stealth Whale Accumulation (severity 96, BULLISH): the source reports the price fell -4.25% on lit venues while $16.46B in FINRA off-exchange non-short volume and 81.4% call sweep premium were recorded, a 3.45σ cross-feed divergence.
  • Unannounced Government Contract Catalyst (severity 96, BULLISH): the source flags a 4.6 z-score spike tied to $528.5M in obligated DoD awards, including a $167.4M contract (W519TC25FA004) starting 2024-11-22.

Risk watch items per the sources: negative free cash flow across all listed periods, and the price decline on the latest session.

Butterfly Effect: 2nd-Order Supply-Chain & Sector Ripples

Upstream dependencies (per the Butterfly Supply-Chain Graph): NVIDIA (GPU clusters, criticality CRITICAL, 38% exposure) and Marvell/TSMC custom silicon (criticality HIGH, 24% exposure), plus Prologis warehouse leases (criticality HIGH, 16% exposure).

Competitive pressure (per the graph): Walmart (CRITICAL, 60%), Microsoft Azure (CRITICAL, 38%), and Costco (HIGH, 25%).

Butterfly link (per the graph, classified as ANALYST_HYPOTHESIS): AI data-center buildouts are cited as a tailwind for Eaton (ETN) electrical equipment. The mechanism is transformer and switchgear demand; the stated bottleneck is grain-oriented electrical steel supply and 100–150 week transformer lead times. A competing explanation is utility interconnection delays of 12–24 months, which would defer deliveries without cancellations. Next catalyst cited: Eaton's rolling 12-month order growth and backlog coverage print. The exposure percentage is undisclosed in the source.

Watch items: power and transformer lead times as an energization bottleneck for AWS campuses, and the dependence on custom silicon and GPU supply.

Analyst View & Smart Money Ownership

Per the analyst data (as of 2026-11-01): 48 Buy, 3 Hold, 0 Sell; 19 Strong Buy. Price targets: low $259.1, high $310.53, mean $287.6, median $287.7. Implied upside of 19.66% and a Street B/S score of 61.

Recent 13F filings (per holders data): Citadel Advisors bought 1,650,000 shares at $251.52 (filed 2026-10-19); Pershing Square bought 1,900,000 shares at $251.52 (filed 2026-10-16); Berkshire Hathaway bought 550,000 shares at $249.67 (filed 2026-10-14).

Recent SEC Form 4 insider sales (per holders data): Douglas J. Herrington sold 1,000 shares at $251.5 (2026-10-05), 1,000 shares at $254.77 (2026-09-03), and 6,362 shares at $259.01 (2026-08-25); Brian T. Olsavsky sold 6,172 shares at $260.31 (2026-08-25); Matthew S. Garman sold 14,541 shares at $259.06 (2026-08-25). No Congressional PTR trades appear in the holders data.

Open Questions

  • The source lists gross, operating, and net margins as 0%, while the financials show nonzero operating and net income. Which figures are correct for the margin profile?
  • The FY 2026 revenue is listed as $0.0M in the financials. What is the actual full-year revenue?
  • What is the basis and timing of the $16.46B FINRA off-exchange volume and the DoD contract attribution to AMZN?
  • Eaton's exposure to AWS-linked backlog is labeled "undisclosed." How large is it?
  • Why do the analyst price targets sit above the current price while several recent analyst calls show negative returns since the call date?

AMZN Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Amazon.com, Inc. (AMZN) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to AMZN Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

AMZN Bull vs. Bear Conversation Board — What's Your Call at $240.35?

🐂 50% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON AMZN 🐻 50% BEARISH CONVICTION
1. Pick Your Side on AMZN:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
RO RoarDesk_Moderator Roarable Research Desk ⚖️ DEBATE HOST 🎯 Target: $263.29 (+8.0%)
📌 Pinned Debate

🔥 Official Bull vs. Bear Debate: Is AMZN (C- • RQD 60/100) a Buy at $243.79?

Welcome to the AMZN (Amazon.com, Inc.) Roar Pit. Current RQD Composite is 60/100 (Roarable Hold — Cautious Neutral) in Broadline E-Commerce, Logistics & Hyperscale Cloud (AWS). Bulls point to capital efficiency (17.6% ROIC), while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.

RI RiskArb_Desk Forensic Accounting Watch 🐻 BEARISH 🎯 Target: $185.28 (-24.0%)
Spot @ $243.79

Pump the brakes on AMZN — check the valuation vs. margin headwinds

Everyone in here is repeating the bull case on AMZN, but look at what you are paying: 19.2x trailing P/E with tightening sector spreads. Unless Amazon.com, Inc. expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.

MI MidwestValue Verified K Arena Trader 🐂 BULLISH 🎯 Target: $285.23 (+17.0%)
Spot @ $243.79

AMZN cash flow & RQD setup is being underpriced by the Street here

Looking at the 5-pillar RQD breakdown on AMZN, the market is fixating on short-term headline noise in Broadline E-Commerce, Logistics & Hyperscale Cloud (AWS) and ignoring the balance sheet and cash flow trajectory. At $243.79 (52-wk range $81.43 - $287.20), any beat on forward guidance forces shorts and underweight funds to chase.

LIVE TAPE SPY $755.72 -0.38% QQQ $690.49 -1.44% DIA $517.13 -0.37% IWM $279.33 +0.96% NVDA $204.64 -4.22% AAPL $344.63 -1.23% MSFT $521.91 -1.55% TSLA $399.81 -0.86% PLTR $184.11 -6.27% SOFI $16.76 -4.83% IBIT $43.36 -0.94% GLD $355.78 -1.34%