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Stock Ratings / Consumer Discretionary / BZUN / news
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Why BZUN Stock dropped -3.06% Today — RQD Quant Desk Flash

$3.17 -3.06% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $3.15

Baozun Inc. (BZUN) carries a Roarable Rating of D (Sell) with 50/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE D • SELL / AVOID Cap $184.3M
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
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🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is BZUN stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-03, Baozun Inc. (NASDAQ: BZUN) is rated D (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 50/100 at a spot price of $3.17 (-3.06% 1D, market cap $184.3M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 11/20, SEC Balance-Sheet Forensics 8/20, FRED Macro Regime Fit 12/20, and Executive Insider Alignment 9/20. Across 1009 tracked Consumer Discretionary issuers, BZUN ranks #550 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does BZUN compare to NXH and DIBS in the Consumer Discretionary sector?
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Within the Consumer Discretionary sector (Catalog/Specialty Distribution), BZUN carries a Roarable D (50/100 RQD), trailing P/E of N/A, gross margin of 74.1%, and ROIC of 1.6%. By comparison, NXH (Neighborhood Intelligence Inc.) holds a E grade (18/100 RQD, P/E N/A, ROIC -35.0%, cap $185.8M) and DIBS (1stdibs.com Inc.) posts a E grade (33/100 RQD, P/E N/A, ROIC -21.2%, cap $175.5M). Among the 5-stock peer group, BZUN leads on earnings multiple (N/A) while BZUN leads on capital efficiency (1.6% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for BZUN?
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Per BZUN's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001625414), Baozun Inc. generated $1.42B in revenue (+10.2% YoY), -$34.6M in net income, and $44.9M in free cash flow against $1.39B in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $3.15 (-0.74%)🧬 Disciplined Float (-0.40% YoY Shares)⚙️ Cash Engine: 10/20 (D) • 3.2% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 50/100 (D) historically posted market-perform odds over rolling 90-day windows (-1.4% avg 90D alpha vs SPY • 49.3% hit rate — wait for RQD ≥ 70 breakout).
Audit Bucket Track Record →
RQD QUANT TACHOMETERSELL / AVOID • D
025507510050
2-of-3 Quant Analysts Bearish Warning
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR RQD RADARRw D · Rk D
Cash (10)Whales (11)SEC (8)Macro (12)CEO (9)
Each axis scored 0–20
12M PRICE TARGET CONE-3.5% Base Target
$4 Bull$3 Base$2 Bear
📬 FREE BZUN RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for BZUN)Realized 20D OHLCV Swing Band: ±12.2%
Deterministic 5-Pillar Attribution (50/100 Composite)
🔍 WHY BZUN SCORES 50/100 (D) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: Macro Regime Fit+12/20 pts (24% of score)

FRED Regime × Technicals: 59% of 52W Range • RSI-14 at 43.8 (NEUTRAL RANGE)

▲ #2 Bullish Driver: Whale & Options Positioning+11/20 pts (22% of score)

20D Institutional Volume Accumulation (±12.2% realized swing band)

▼ #1 Drag / Risk Factor: SEC 10-K Forensic Risk8/20 pts (-12 pt drag)

Balance-sheet & 10-K footnote risk deducts 12 pts from forensic ceiling

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
58
Grade C$3.35+8.1% Next Q
Q2 (-2Q)
55
Grade C$3.62-9.1% Next Q
Q3 (-1Q)
53
Grade C-$3.29-3.6% Next Q
Current
50
Grade D$3.17-1.4% Hist 90D α
Trajectory: C (58) → D (50)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a BZUN Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While BZUN currently carries a cautious 50/100 (D) rating due to SEC 10-K Forensic Risk (8/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Established market leader in Consumer Discretionary with deep daily trading liquidity.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($3.15) and Max Pain ($3.33) forces dealer call-delta covering toward $4.12.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Disciplined Float (-0.40% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $BZUN• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “BZUN Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
YES 50%NO 50%Trade / Inspect Odds →
AUTOMATED RQD QUANT DESK MOVER BRIEFINGFull Market News Desk →

Why BZUN Stock dropped -3.06% Today — RQD Quant Desk Flash

Baozun Inc. (BZUN) dropped -3.06% to $3.17, trading at 59% of its 52-week range ($2.07 – $3.92). Stretched risk/reward at current multiples (2% return on capital) under elevated 10-year interest-rate pressure.

  • ▸Technical Tape: Trading at 59% of its 52-week range ($2.07 – $3.92) with RSI-14 at 43.8 (NEUTRAL RANGE).
  • ▸Volatility Profile: Historical 20-day realized swing band of ±12.2% around $3.17 (no active unusual options sweep snapshot on file).
  • ▸Fundamental Anchor: Roarable D (Sell) backed by 74.1% gross margin and $44.9M annual free cash flow.
Live BZUN Headlines & Catalysts
MARKET WIRETradingView • 1d ago
Baozun Inc. Estimates – NASDAQ:BZUN

TradingView report covering Baozun Inc. (BZUN) market action, institutional positioning, and fundamental catalysts.

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring BZUN)

  • ✓Walkthrough of BZUN's RQD Radar, SEC cash-conversion gap & downside invalidation levels
  • ✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
  • ✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
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BZUN // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +15.69%▲ ASCENDING CHANNEL
2026-11-04O $3.27H $3.27L $3.17C $3.17VOL 248.4K
RES: $4.05SUP: $2.97SMA50: $3.15SMA200: $2.79
$4.03$3.59$3.16$2.72$2.29RES $4.05SUP $2.97$3.172026-05-052026-06-182026-08-052026-09-212026-11-04
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

BZUN Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 BZUN Butterfly Map → + Track BZUN →
Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle
-11.5%/yr Implied 5Y Growth

vs. +10.2% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on BZUN today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for BZUN. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for BZUN today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (BZUN)

Consumer Discretionary Rank #550 of 1009 ⚔️ NXH vs BZUN Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (BZUN vs. NXH, DIBS, TDUP, AKA)

Industry: Catalog/Specialty Distribution (29 Tracked Issuers)

Across 1009 tracked Consumer Discretionary securities in the Roarable RQD universe, Baozun Inc. (BZUN) ranks #550 by composite RQD confidence (50/100, grade D) and #699 by equity capitalization ($184.3M). Within this direct 5-issuer industry benchmark cohort, BZUN leads on earnings valuation at N/A trailing P/E, while BZUN leads on capital efficiency and profitability with 1.6% ROIC and 74.1% gross margin. BZUN currently leads its immediate peer cohort in composite quantitative strength at 50/100 (D).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
BZUN ACTIVE
Baozun Inc.
D 50/100 — 74.1% 1.6% -3.06% $184.3M Benchmark Subject
NXH
Neighborhood Intelligence Inc.
E 18/100 — 24.7% -35.0% +10.46% $185.8M /nxh-vs-bzun →
DIBS
1stdibs.com Inc.
E 33/100 — 73.0% -21.2% +5.67% $175.5M /dibs-vs-bzun →
TDUP
ThredUp Inc. (Class A)
E 27/100 — 79.4% -35.0% +0.48% $274.5M /tdup-vs-bzun →
AKA
a.k.a. Brands Holding Corp.
E 25/100 — 57.3% -7.8% +1.28% $113.3M /aka-vs-bzun →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001625414 ↗

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Baozun Inc. (BZUN) reported GAAP revenue of $1.42B (+10.2% vs. FY2024 revenue of $1.29B , and +14.6% cumulative change since FY2023) , GAAP net income of -$34.6M, operating cash flow of $60.1M, and free cash flow of $44.9M (+1162.6% YoY). On the balance sheet, BZUN closed FY2025 with $1.39B in total assets against $0 in total debt (Altman Z-Score: 1.50, Piotroski F-Score: 6/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $1.42B -$34.6M $60.1M $44.9M $1.39B —
FY2024 (FY) 2024-12-31 $1.29B -$25.4M $13.9M -$4.2M $1.40B —
FY2023 (FY) 2023-12-31 $1.24B -$39.2M $63.1M $63.1M — —

3. BZUN Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is BZUN stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, Baozun Inc. (NASDAQ: BZUN) is rated D (Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 50/100 at a spot price of $3.17 (-3.06% 1D, market cap $184.3M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 11/20, SEC Balance-Sheet Forensics 8/20, FRED Macro Regime Fit 12/20, and Executive Insider Alignment 9/20. Across 1009 tracked Consumer Discretionary issuers, BZUN ranks #550 in composite RQD confidence.

How does BZUN compare to NXH and DIBS in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Catalog/Specialty Distribution), BZUN carries a Roarable D (50/100 RQD), trailing P/E of N/A, gross margin of 74.1%, and ROIC of 1.6%. By comparison, NXH (Neighborhood Intelligence Inc.) holds a E grade (18/100 RQD, P/E N/A, ROIC -35.0%, cap $185.8M) and DIBS (1stdibs.com Inc.) posts a E grade (33/100 RQD, P/E N/A, ROIC -21.2%, cap $175.5M). Among the 5-stock peer group, BZUN leads on earnings multiple (N/A) while BZUN leads on capital efficiency (1.6% ROIC).

What are the biggest fundamental strengths and SEC risk factors for BZUN?

Per BZUN's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001625414), Baozun Inc. generated $1.42B in revenue (+10.2% YoY), -$34.6M in net income, and $44.9M in free cash flow against $1.39B in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

Where is BZUN trading relative to its 50-day, 200-day, and 52-week technical levels?

BZUN last traded at $3.17 (-3.06% on volume of 248,369 shares), positioning the stock +0.63% above its 50-day simple moving average ($3.15) and +13.62% above its 200-day simple moving average ($2.79). Across its 52-week range of $2.07 to $3.92, BZUN sits at the 59.5% percentile with a 14-day RSI of 43.8 (NEUTRAL RANGE) and an implied next-earnings move of ±12.2% ($2.78 to $3.56).

Direct Sub-Reports: BZUN RQD Cockpit BZUN 12M Forecast BZUN Earnings & Move BZUN Dividends & DRIP BZUN Insiders & 13F BZUN Whale Options BZUN Profit Sankey BZUN News & Why
ROARABLE RATING BRIEF • RQD 50/100 (D) ✓ SEC XBRL & RQD VERIFIED

BZUN — Baozun Inc.: What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit
Updated: 2025-12-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

Baozun Inc. (BZUN) earns a live Roarable RQD composite score of 50/100, corresponding to a D letter grade (Roarable Sell) at a spot price of $3.17 (-3.06% 1D, market capitalization $184.3M).

  • Fundamental Cash Engine (10/20): Anchored by return on invested capital (ROIC) of 1.6%, gross margin of 74.1%, operating margin of 0.6%, and free cash flow yield of 22.98%.
  • Whale 13F & Options Flow (11/20) + Insider Conviction (9/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
  • Macro Regime Fit (12/20) + Forensic Balance Sheet (8/20): Incorporates a 1.00x equity beta, Altman Z-Score of 1.50, Piotroski F-Score of 6/9, and Debt/Equity of N/A.

2. Business Model, Unit Margins & SEC Financial Trajectory

Baozun Inc. (BZUN) is a NASDAQ-listed issuer classified in the Consumer Discretionary sector and the Catalog/Specialty Distribution industry. The profile does not describe its products, customers, or revenue model. The market data reports a gross margin of 74.1%, an operating margin of 0.6%, and a net margin of -2.4%.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Baozun Inc. (BZUN) reported $1.42B in annual revenue (up from $1.29B in FY2024, +10.2% YoY) and -$34.6M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($1.24B revenue, -$39.2M net income) through FY2025, BZUN scaled operating cash flow to $60.1M and free cash flow to $44.9M, backed by $1.39B in total assets against $0 in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

  • 🐂 Primary Bull Case (D • RQD 50/100): Established market leader in Consumer Discretionary with deep daily trading liquidity. Free cash flow yield of 22.98% and institutional whale pillar of 11/20. With Fundamental Cash Engine at 10/20 and Institutional Whale Flow at 11/20, sustained execution supports upside toward the upper end of the $2.07 – $3.92 52-week range.
  • 🐻 Primary Bear Case & Valuation Risk: Company executives have done more routine share selling than personal cash buying lately. Investors must weigh current valuation and 4.6x EV/EBITDA against 0.6% operating margins and a 1.00x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

The only sector context available is the Consumer Discretionary classification and the Catalog/Specialty Distribution industry label, along with the beta of 1.0 per the market data.

  • Key Question #1: Can BZUN sustain or expand its 0.6% operating margin and 1.6% ROIC against Catalog/Specialty Distribution peers over the next 4 quarters?
  • Key Question #2: Following FY2025 revenue of $1.42B and free cash flow of $44.9M, how will capital allocation balance growth reinvestment against $0 in total debt?
  • Key Question #3: How sensitive is BZUN's equity valuation to Consumer Discretionary capital spending cycles and macro interest-rate shifts (Beta 1.00x)?

BZUN Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Baozun Inc. (BZUN) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to BZUN Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

BZUN Bull vs. Bear Conversation Board — What's Your Call at $3.17?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON BZUN 🐻 33% BEARISH CONVICTION
1. Pick Your Side on BZUN:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
QU QuantViper RQD DEBATE OPENER • Systematic Momentum Desk 🐂 BULLISH 🎯 Target: $4.05 (+23.9%)
📌 Pinned Debate

The 22.98% FCF yield indicates strong cash generation relative to the $195.3M market capitalization, supported by reported FY 2025 FCF

Here is why I am bullish on BZUN here at $3.27: The 22.98% FCF yield indicates strong cash generation relative to the $195.3M market capitalization, supported by reported FY 2025 FCF of $44.9M.. Compare BZUN's 0.6% operating margin and 1.6% ROIC against the rest of Catalog/Specialty Distribution. As long as cash conversion holds up, dips toward $3.11 are getting bought.

EarningsSniper 🐂 BULL

Both sides have a point here — BZUN's 8/20 balance sheet score keeps downside contained, so the real swing factor next earnings call is backlog and FCF conversion.

RE RedlineAuditor RQD DEBATE OPENER • Accounting Quality Watch 🐻 BEARISH 🎯 Target: $2.52 (-22.9%)
Spot @ $3.27

A 1.6% ROIC, negative net income in all three reported years, and an Altman Z-Score of 1.5 point to weak returns and balance-sheet stre

Careful chasing BZUN at $3.27. A 1.6% ROIC, negative net income in all three reported years, and an Altman Z-Score of 1.5 point to weak returns and balance-sheet stress.. Gross margin is 74.1%, but operating margin is 0.6%, which shows SG&A and reinvestment are eating into bottom-line EPS. Target $2.52 on multiple compression.

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