How profitable is Grove Collaborative Holdings Inc. (Class A) (GROV)?

In FY 2025 (10-K), GROV converted $173.7M of revenue into a 53.7% gross margin, 0% operating margin, and $0 in free cash flow (0% FCF margin).

Stock Ratings / Consumer Discretionary / GROV / financials

LITB (47) HOUR (58) LVLU (32) GIFT (28) ⌘ Pro Terminal →

Grove Collaborative Holdings Inc. (Class A) (GROV) Revenue-to-Profit Sankey Flow & SEC XBRL Financials

$1.05 -3.67% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $1.04

Grove Collaborative Holdings Inc. (Class A) (GROV) carries a Roarable Rating of E (Strong Sell) with 30/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE E • RED ALERT Cap $46.5M

📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card

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🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is GROV stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

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As of 2026-11-03, Grove Collaborative Holdings Inc. (Class A) (NYSE: GROV) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 30/100 at a spot price of $1.05 (-3.67% 1D, market cap $46.5M). Pillar breakdown: Fundamental Cash Engine 6/20, Institutional 13F & Options Flow 9/20, SEC Balance-Sheet Forensics 8/20, FRED Macro Regime Fit 4/20, and Executive Insider Alignment 3/20. Across 1009 tracked Consumer Discretionary issuers, GROV ranks #881 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief

🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does GROV compare to LITB and HOUR in the Consumer Discretionary sector?

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Within the Consumer Discretionary sector (Catalog/Specialty Distribution), GROV carries a Roarable E (30/100 RQD), trailing P/E of N/A, gross margin of 53.7%, and ROIC of -35.0%. By comparison, LITB (LightInTheBox Holding Co. Ltd. each representing twelve) holds a D grade (47/100 RQD, P/E 6.7x, ROIC 85.0%, cap $43.1M) and HOUR (Hour Loop Inc.) posts a D+ grade (58/100 RQD, P/E 32.6x, ROIC 27.8%, cap $55.3M). Among the 5-stock peer group, LITB leads on earnings multiple (6.7x) while LITB leads on capital efficiency (85.0% ROIC).

✓ Pre-computed one-to-many AI Quant brief

🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for GROV?

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Per GROV's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001841761), Grove Collaborative Holdings Inc. (Class A) generated $173.7M in revenue (-14.6% YoY), -$11.7M in net income, and -$8.1M in free cash flow against $53.1M in total assets and $6.7M in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief

🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).

INTERACTIVE SCENARIO DECK:

🛡️ Portfolio Crash X-Ray

EXT / AFTER-HRS: $1.04 (-0.85%)🧬 Dilution Drag (+2.48% YoY Shares)⚙️ Cash Engine: 6/20 (E) • 0% FCF Margin

Verify 90D Bucket Audit →

📊 Historical Track Record Warning: Scores below 50 (30/100 · E) historically underperformed SPY in 71% of rolling 90-day windows (-9.6% avg 90D alpha vs SPY • 29.0% hit rate).

Audit Bucket Track Record →

RQD QUANT TACHOMETERRED ALERT • E

3-of-3 JEV AI Jury Bearish Warning

Cash

SEC

Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw E · Rk E

Each axis scored 0–20

12M PRICE TARGET CONE-12.4% Base Target

WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for GROV)Realized 20D OHLCV Swing Band: ±10.3%

Deterministic 5-Pillar Attribution (30/100 Composite)

🔍 WHY GROV SCORES 30/100 (E) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag

▲ #1 Bullish Driver: Whale & Options Positioning+9/20 pts (30% of score)

20D Institutional Volume Accumulation (±10.3% realized swing band)

▲ #2 Bullish Driver: SEC 10-K Forensic Risk+8/20 pts (27% of score)

Altman Z-Score 3.80 (FORTRESS SAFE (>3.0)) • Piotroski F-Score 4/9

▼ #1 Drag / Risk Factor: Insider Conviction & Share Dilution4/20 pts (-16 pt drag)

Dilution Drag (+2.48% YoY Shares) & executive Form 4 sales trim 16 pts from alignment

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current

Q1 (-3Q)

Grade E$1.01-1% Next Q

Q2 (-2Q)

Grade E$1.00+6% Next Q

Q3 (-1Q)

Grade E$1.06-0.9% Next Q

Current

Grade E$1.05-9.6% Hist 90D α

Trajectory: E (22) → E (30)Full Audit →

⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

⚔️ Adversarial Opposing Case: What Could Spark a GROV Turnaround Squeeze

Gideon Ashmere Forensic Desk →

While GROV currently carries a cautious 30/100 (E) rating due to Insider Conviction & Share Dilution (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

🚀 Contrarian Squeeze Trigger #1

Established market leader in Consumer Discretionary with deep daily trading liquidity.

🚀 Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($1.03) and Max Pain ($1.10) forces dealer call-delta covering toward $1.63.

🚀 Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Dilution Drag (+2.48% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $GROV• $2.4M Crowd Pool • Kalshi / Polymarket Composite

Contract: “GROV Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”

YES 30%NO 70%Trade / Inspect Odds →

VISUAL REVENUE-TO-PROFIT SANKEY WATERFALL • FY 2025 (10-K)

How GROV Turns Every Dollar of Sales Into Real Bottom-Line Profit

Free Cash Flow:$0 (0% FCF Margin)

Multi-Year SEC EDGAR XBRL Revenue, Net Profit & Free Cash Flow Trajectory

■ Revenue■ Net Profit■ Free Cash Flow

FY23

Rev $259.3M

FY24

Rev $203.4M

FY25

Rev $173.7M

Fiscal Year	Revenue	Gross Margin	Op Margin	Net Profit	Free Cash Flow	ROIC %
FY 2025	$173.7M	53.7%	-6.5%	-$11.7M	-$8.1M	-45%
FY 2024	$203.4M	53.8%	-11.1%	-$27.4M	-$11.5M	-45%
FY 2023	$259.3M	53.7%	-13.6%	-$43.2M	-$8.0M	-35%

ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring GROV)

✓Walkthrough of GROV's RQD Radar, SEC cash-conversion gap & downside invalidation levels
✓3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
✓Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks

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GROV // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -5.41%▼ DESCENDING CHANNEL

2026-11-03O $1.07H $1.09L $1.05C $1.05VOL 22.2K

RES: $1.10SUP: $0.71SMA50: $1.03SMA200: $1.19

PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

GROV Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 GROV Butterfly Map → + Track GROV →

Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle

8.0%/yr Implied 5Y Growth

vs. -14.6% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on GROV today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for GROV. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video

🎬 No recent verified company-specific video clip queued for GROV today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →

DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (GROV)

Consumer Discretionary Rank #881 of 1009 ⚔️ LITB vs GROV Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (GROV vs. LITB, HOUR, LVLU, GIFT)

Industry: Catalog/Specialty Distribution (29 Tracked Issuers)

Across 1009 tracked Consumer Discretionary securities in the Roarable RQD universe, Grove Collaborative Holdings Inc. (Class A) (GROV) ranks #881 by composite RQD confidence (30/100, grade E) and #813 by equity capitalization ($46.5M). Within this direct 5-issuer industry benchmark cohort, LITB leads on earnings valuation at 6.7x trailing P/E, while LITB leads on capital efficiency and profitability with 85.0% ROIC and 65.0% gross margin. HOUR currently holds the highest overall quantitative score in the immediate peer group at 58/100 (D+) compared with GROV at 30/100 (E).

Ticker / Company	Roarable Grade	RQD Score	Trailing P/E	Gross Margin	ROIC	1D Change	Market Cap	Head-to-Head
GROV ACTIVE Grove Collaborative Holdings Inc. (Class A)	E	30/100	—	53.7%	-35.0%	-3.67%	$46.5M	Benchmark Subject
LITB LightInTheBox Holding Co. Ltd. each representing twelve	D	47/100	6.7x	65.0%	85.0%	+24.49%	$43.1M	/litb-vs-grov →
HOUR Hour Loop Inc.	D+	58/100	32.6x	52.4%	27.8%	-0.64%	$55.3M	/hour-vs-grov →
LVLU Lulu's Fashion Lounge Holdings Inc.	E	32/100	—	43.2%	-35.0%	-2.87%	$32.8M	/lvlu-vs-grov →
GIFT Giftify Inc.	E	28/100	—	18.6%	-35.0%	-27.68%	$25.1M	/gift-vs-grov →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001841761 ↗

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Grove Collaborative Holdings Inc. (Class A) (GROV) reported GAAP revenue of $173.7M (-14.6% vs. FY2024 revenue of $203.4M , and -33.0% cumulative change since FY2023) , GAAP net income of -$11.7M, operating cash flow of -$7.0M, and free cash flow of -$8.1M (+29.4% YoY). On the balance sheet, GROV closed FY2025 with $53.1M in total assets against $6.7M in total debt (Altman Z-Score: N/A, Piotroski F-Score: 4/9).

Fiscal Period	Filing Date	Revenue	Net Income	Operating Cash Flow	Free Cash Flow	Total Assets	Total Debt
FY2025 (FY)	2025-12-31	$173.7M	-$11.7M	-$7.0M	-$8.1M	$53.1M	$6.7M
FY2024 (FY)	2024-12-31	$203.4M	-$27.4M	-$9.7M	-$11.5M	$65.0M	$7.5M
FY2023 (FY)	2023-12-31	$259.3M	-$43.2M	-$8.0M	-$8.0M	—	—

3. GROV Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is GROV stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

How does GROV compare to LITB and HOUR in the Consumer Discretionary sector?

What are the biggest fundamental strengths and SEC risk factors for GROV?

Where is GROV trading relative to its 50-day, 200-day, and 52-week technical levels?

GROV last traded at $1.05 (-3.67% on volume of 23,913 shares), positioning the stock +1.94% above its 50-day simple moving average ($1.03) and -11.76% below its 200-day simple moving average ($1.19). Across its 52-week range of $0.86 to $1.55, GROV sits at the 27.5% percentile with a 14-day RSI of 59.7 (BULLISH MOMENTUM) and an implied next-earnings move of ±10.3% ($1.00 to $1.16).

Direct Sub-Reports: GROV RQD Cockpit GROV 12M Forecast GROV Earnings & Move GROV Dividends & DRIP GROV Insiders & 13F GROV Whale Options GROV Profit Sankey GROV News & Why

ROARABLE RATING BRIEF • RQD 30/100 (E) ✓ SEC XBRL & RQD VERIFIED

GROV — Grove Collaborative Holdings Inc. (Class A): What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit

Updated: 2025-12-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

Grove Collaborative Holdings Inc. (Class A) (GROV) earns a live Roarable RQD composite score of 30/100, corresponding to a E letter grade (Roarable Strong Sell) at a spot price of $1.05 (-3.67% 1D, market capitalization $46.5M).

Fundamental Cash Engine (6/20): Anchored by return on invested capital (ROIC) of -35.0%, gross margin of 53.7%, operating margin of -6.5%, and free cash flow yield of -17.77%.
Whale 13F & Options Flow (9/20) + Insider Conviction (3/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
Macro Regime Fit (4/20) + Forensic Balance Sheet (8/20): Incorporates a 1.00x equity beta, Altman Z-Score of N/A, Piotroski F-Score of 4/9, and Debt/Equity of N/A.

2. Business Model, Unit Margins & SEC Financial Trajectory

Grove Collaborative Holdings Inc. (Class A) is a NYSE-listed company in the Consumer Discretionary sector, within the Catalog/Specialty Distribution industry. — for the specific products sold, customer segments, or detailed revenue-generation model. The reported financials show annual revenue of $173.7M for FY 2025, indicating the company operates at a meaningful revenue scale despite losses.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Grove Collaborative Holdings Inc. (Class A) (GROV) reported $173.7M in annual revenue (up from $203.4M in FY2024, -14.6% YoY) and -$11.7M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($259.3M revenue, -$43.2M net income) through FY2025, GROV scaled operating cash flow to -$7.0M and free cash flow to -$8.1M, backed by $53.1M in total assets against $6.7M in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

🐂 Primary Bull Case (E • RQD 30/100): Established market leader in Consumer Discretionary with deep daily trading liquidity. Free cash flow yield of -17.77% and institutional whale pillar of 9/20. With Fundamental Cash Engine at 6/20 and Institutional Whale Flow at 9/20, sustained execution supports upside toward the upper end of the $0.86 – $1.55 52-week range.
🐻 Primary Bear Case & Valuation Risk: Company executives have done more routine share selling than personal cash buying lately. Investors must weigh current valuation against -6.5% operating margins and a 1.00x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

— for upstream suppliers, downstream customers, or sector correlations. A prospective investor should note that the absence of mapped links means this dossier cannot identify 2nd-order bottlenecks; the most relevant second-order exposure visible in the data is consumer-discretionary demand, given the revenue decline across the three reported years.

Key Question #1: Can GROV sustain or expand its -6.5% operating margin and -35.0% ROIC against Catalog/Specialty Distribution peers over the next 4 quarters?
Key Question #2: Following FY2025 revenue of $173.7M and free cash flow of -$8.1M, how will capital allocation balance growth reinvestment against $6.7M in total debt?
Key Question #3: How sensitive is GROV's equity valuation to Consumer Discretionary capital spending cycles and macro interest-rate shifts (Beta 1.00x)?

GROV Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Grove Collaborative Holdings Inc. (Class A) (GROV) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to GROV Debate Forum (3) ↓

🟡 MARKET WIRE Moomoo • 1d ago

Grove Collaborative(GROV) Stock Options Chain | Quotes & News

Moomoo report covering Grove Collaborative Holdings Inc. (Class A) (GROV) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Yahoo Finance • 1d ago

Grove to Report Third Quarter 2026 Financial Results on November 10, 2026

Yahoo Finance report covering Grove Collaborative Holdings Inc. (Class A) (GROV) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟢 CATALYST Investing.com India • 1d ago

Grove Collaborative at Emerging Growth Conference 97: turnaround gains traction By Investing.com

Investing.com India report covering Grove Collaborative Holdings Inc. (Class A) (GROV) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE TradingView • 1d ago

GROV Q3'26 Earnings: revenue estimate is 37.30M USD

TradingView report covering Grove Collaborative Holdings Inc. (Class A) (GROV) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Yahoo! Finance Canada • 1d ago

Grove Collaborative Holdings, Inc. (GROV) Seasonal Returns Chart - Yahoo Finance

Yahoo! Finance Canada report covering Grove Collaborative Holdings Inc. (Class A) (GROV) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Investing.com UK • 1d ago

Form 4 Grove Collaborative Holdings Inc For: 13 October By Investing.com

Investing.com UK report covering Grove Collaborative Holdings Inc. (Class A) (GROV) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟡 MARKET WIRE Traders Union • 1d ago

Grove Collaborative Holdings Stock Price Prediction: Today, Tomorrow, Next Week (GROV)

Traders Union report covering Grove Collaborative Holdings Inc. (Class A) (GROV) market action, institutional positioning, and fundamental catalysts.

Read Full Source ↗

🟢 CATALYST Yahoo • 7d ago

Presenting on Emerging Growth Conference 97 Day 1 on October 28; Register to live stream

MIAMI, Oct. 27, 2026 (GLOBE NEWSWIRE) -- EmergingGrowth.com a leading independent small cap media portal announces the schedule of the 97th Emerging Growth Conference on October 28 & 29, 2026. The Emerging Growth Confere

Read Full Source ↗

🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

GROV Bull vs. Bear Conversation Board — What's Your Call at $1.05?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON GROV 🐻 33% BEARISH CONVICTION

DE DeltaGamma_99 RQD DEBATE OPENER • Options Flow Specialist 🐂 BULLISH 🎯 Target: $1.40 (+28.4%)

📌 Pinned Debate

Gross margin of 53.7% and a Q3'26 revenue estimate of 37.30M USD suggest the underlying product economics and top-line base remain inta

Picked up a starter position in GROV in my $100K Virtual Cash book at $1.09. Gross margin of 53.7% and a Q3'26 revenue estimate of 37.30M USD suggest the underlying product economics and top-line base remain intact.. Trading inside a $0.86–$1.55 52-week range with -17.77% FCF yield gives solid downside support if Catalog/Specialty Distribution multiples expand this quarter.

EarningsSniper 🐂 BULL

@BearTrap_Alert Shorting a 9/20 institutional whale-flow stock at $1.09 is dangerous when funds are rotating into Consumer Discretionary.

BE BearTrap_Alert RQD DEBATE OPENER • Cycle Peak Watcher 🐻 BEARISH 🎯 Target: $0.82 (-24.8%)

Spot @ $1.09

ROIC of -35%, FCF yield of -17.77%, and insider pillar score of 3/20 point to negative cash economics and weak insider conviction.

Careful chasing GROV at $1.09. ROIC of -35%, FCF yield of -17.77%, and insider pillar score of 3/20 point to negative cash economics and weak insider conviction.. Gross margin is 53.7%, but operating margin is -6.5%, which shows SG&A and reinvestment are eating into bottom-line EPS. Target $0.82 on multiple compression.