ROARABLE
FREE $100K
My Trading Account β†’
β–Ύ
Trading Profile Active
Active Trader
Verified Trader
⚑ My $100K Trading Account β†’ β˜… My Saved Watchlist β†’
🟒 My $100K Account β†’ Today Screener Big Ideas Track Record πŸ’° $100K Arena 🎲 Predictions πŸ›οΈ Insiders 8 Analysts
Stock Ratings / Consumer Discretionary / PRPL / insiders
FEBO (45) AMCI (26) HOFT (47) BSET (69) ⌘ Pro Terminal β†’

Purple Innovation Inc. (PRPL) Insider, 13F Hedge Fund & Politician Buy/Sell Thermometer

$2.87 -4.33% NASDAQ β€’ Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $2.84

Purple Innovation Inc. (PRPL) carries a Roarable Rating of E (Strong Sell) with 25/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.

ROARABLE E β€’ RED ALERT Cap $13.1M
πŸ“€ Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚑ INSTANT AI QUANT PREVIEW β€’ $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on PRPL Below β€” or Connect Your Own ChatGPT / Claude
πŸ€– Mara Quenwick β€’ AI Quant Lead (Click for Instant Brief) Is PRPL stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
β–Ό

As of 2026-11-03, Purple Innovation Inc. (NASDAQ: PRPL) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 25/100 at a spot price of $2.87 (-4.33% 1D, market cap $13.1M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 8/20, SEC Balance-Sheet Forensics 5/20, FRED Macro Regime Fit 6/20, and Executive Insider Alignment 5/20. Across 1009 tracked Consumer Discretionary issuers, PRPL ranks #950 in composite RQD confidence.

βœ“ Pre-computed one-to-many AI Quant brief
πŸ€– Ellis Vennor β€’ AI Peer & Flow Quant (Click for Instant Brief) How does PRPL compare to FEBO and AMCI in the Consumer Discretionary sector?
β–Ό

Within the Consumer Discretionary sector (Home Furnishings), PRPL carries a Roarable E (25/100 RQD), trailing P/E of N/A, gross margin of 40.2%, and ROIC of -35.0%. By comparison, FEBO (Fenbo Holdings Limited (Class A)) holds a D grade (45/100 RQD, P/E N/A, ROIC -24.1%, cap $7.2M) and AMCI (AMC Robotics Corporation) posts a E grade (26/100 RQD, P/E N/A, ROIC -14.6%, cap $49.7M). Among the 5-stock peer group, BSET leads on earnings multiple (32.4x) while BSET leads on capital efficiency (5.0% ROIC).

βœ“ Pre-computed one-to-many AI Quant brief
πŸ€– Gideon Ashmere β€’ AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for PRPL?
β–Ό

Per PRPL's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001643953), Purple Innovation Inc. generated $468.7M in revenue (-3.9% YoY), -$51.4M in net income, and -$41.9M in free cash flow against $296.3M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

βœ“ Pre-computed one-to-many AI Quant brief
πŸ€– AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists β€” not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
πŸ›‘οΈ Portfolio Crash X-Ray
EXT / AFTER-HRS: $2.84 (-0.97%)🧬 Disciplined Float (+0.72% YoY Shares)βš™οΈ Cash Engine: 3/20 (E) β€’ 0% FCF Margin
Verify 90D Bucket Audit β†’
πŸ“Š Historical Track Record Warning: Scores below 50 (25/100 Β· E) historically underperformed SPY in 71% of rolling 90-day windows (-10.7% avg 90D alpha vs SPY β€’ 29.0% hit rate).
Audit Bucket Track Record β†’
RQD QUANT TACHOMETERRED ALERT β€’ E
025507510025
3-of-3 Quant Analysts Bearish Warning
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) β€” not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR RQD RADARRw E Β· Rk E
Cash (3)Whales (8)SEC (5)Macro (6)CEO (5)
Each axis scored 0–20
12M PRICE TARGET CONE-15% Base Target
$23 Bull$2 Base$2 Bear
πŸ“¬ FREE PRPL RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: β€” (No Active Options Snapshot on file for PRPL)Realized 20D OHLCV Swing Band: Β±12.5%
Deterministic 5-Pillar Attribution (25/100 Composite)
πŸ” WHY PRPL SCORES 25/100 (E) β€” TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
β–² #1 Bullish Driver: Whale & Options Positioning+8/20 pts (32% of score)

20D Institutional Volume Accumulation (Β±12.5% realized swing band)

β–² #2 Bullish Driver: Macro Regime Fit+6/20 pts (24% of score)

FRED Regime Γ— Technicals: 5% of 52W Range β€’ RSI-14 at 55.7 (BULLISH MOMENTUM)

β–Ό #1 Drag / Risk Factor: Cash Engine Quality4/20 pts (-16 pt drag)

Capital intensity & 0% operating margin leave 16 pts on the table

πŸ“ˆ PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 β†’ Q2 β†’ Q3 β†’ Current
Q1 (-3Q)
17
Grade E$1.97+22.3% Next Q
Q2 (-2Q)
20
Grade E$2.41+27.4% Next Q
Q3 (-1Q)
22
Grade E$3.07-6.5% Next Q
Current
25
Grade E$2.87-10.7% Hist 90D Ξ±
Trajectory: E (17) β†’ E (25)Full Audit β†’
βš”οΈ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)CONTRARIAN TURNAROUND & SHORT-SQUEEZE DOSSIER

βš”οΈ Adversarial Opposing Case: What Could Spark a PRPL Turnaround Squeeze

Gideon Ashmere Forensic Desk β†’

While PRPL currently carries a cautious 25/100 (E) rating due to Cash Engine Quality (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.

πŸš€ Contrarian Squeeze Trigger #1

Established market leader in Consumer Discretionary with deep daily trading liquidity.

πŸš€ Contrarian Squeeze Trigger #2

Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($2.87) and Max Pain ($3.01) forces dealer call-delta covering toward $22.84.

πŸš€ Contrarian Squeeze Trigger #3

Forensic Repair Trigger: Halting share dilution (Disciplined Float (+0.72% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.

🎲 LIVE PREDICTION MARKET ODDS TIED TO $PRPLβ€’ $2.4M Crowd Pool β€’ Kalshi / Polymarket Composite
Contract: β€œPRPL Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
YES 25%NO 75%Trade / Inspect Odds β†’
SEC FORM 4 Γ— 13F HEDGE FUNDS Γ— CONGRESSIONAL STOCK ACT

PRPL Smart-Money Thermometer: NET EXECUTIVE TRIMMING / PROFIT-TAKING

Explore All 13F & Congress Whales β†’
β–² Disclosed Buys: 0 ($0)β–Ό Disclosed Sales: 0 ($0)

Wide-Open SEC Form 4, 13F & Congressional Disclosure Ledger (PRPL)

No recent open-market Form 4 cluster sales or emergency dumps flagged on PRPL. Visit the Global 13F & Congressional Whale Ledger for cross-market smart-money filings.

ON-DEMAND RQD QUANT WORKSHOP β€’ SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Forensic Quant Desk

Red-Light Warning Desk: Spotting SEC Cash-Flow & Dilution Risks Before Downgrades (Featuring PRPL)

  • βœ“Walkthrough of PRPL's RQD Radar, SEC cash-conversion gap & downside invalidation levels
  • βœ“3 asymmetric Bear/Hedge frameworks when 10-year Treasury yields stay elevated
  • βœ“Includes nightly RQD rating-change & forensic signal email alerts on your tracked stocks
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
Want Custom AI PineScript / Python Indicators & Priority Rating-Change Alerts?
Join Founding VIP Waitlist (No Card Required) β†’$100K Arena
PRPL // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -75.78%β–Ό DESCENDING CHANNEL
2026-11-03O $3.09H $3.09L $2.87C $2.87VOL 18.6K
RES: $6.22SUP: $-0.63SMA50: $2.87SMA200: $10.28
$21.14$15.91$10.67$5.44$0.21RES $6.22SUP $-0.63$2.872026-05-042026-06-172026-08-042026-09-182026-11-03
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

PRPL Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

πŸ¦‹ PRPL Butterfly Map β†’ + Track PRPL β†’
Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle
8.0%/yr Implied 5Y Growth

vs. -3.9% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on PRPL today. View full Setup Ledger β†’

πŸ¦‹ Documented & Second-Order Butterfly Connections Open Graph β†’

No direct multi-tier Butterfly edges indexed yet for PRPL. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for PRPL today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk β†’
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT β€’ SEC EDGAR XBRL Γ— RQD PEER BENCHMARK

πŸ“Š Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (PRPL)

Consumer Discretionary Rank #950 of 1009 βš”οΈ FEBO vs PRPL Full Matrix β†’

1. Head-to-Head Consumer Discretionary Peer Comparison (PRPL vs. FEBO, AMCI, HOFT, BSET)

Industry: Home Furnishings (20 Tracked Issuers)

Across 1009 tracked Consumer Discretionary securities in the Roarable RQD universe, Purple Innovation Inc. (PRPL) ranks #950 by composite RQD confidence (25/100, grade E) and #913 by equity capitalization ($13.1M). Within this direct 5-issuer industry benchmark cohort, BSET leads on earnings valuation at 32.4x trailing P/E, while BSET leads on capital efficiency and profitability with 5.0% ROIC and 56.3% gross margin. BSET currently holds the highest overall quantitative score in the immediate peer group at 69/100 (C+) compared with PRPL at 25/100 (E).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
PRPL ACTIVE
Purple Innovation Inc.
E 25/100 β€” 40.2% -35.0% -4.33% $13.1M Benchmark Subject
FEBO
Fenbo Holdings Limited (Class A)
D 45/100 β€” 12.9% -24.1% +19.98% $7.2M /febo-vs-prpl β†’
AMCI
AMC Robotics Corporation
E 26/100 β€” 47.7% -14.6% +9.38% $49.7M /amci-vs-prpl β†’
HOFT
Hooker Furnishings Corporation
D 47/100 β€” 26.4% -7.6% +5.40% $153.4M /hoft-vs-prpl β†’
BSET
Bassett Furniture Industries Incorporated
C+ 69/100 32.4x 56.3% 5.0% +3.51% $194.7M /bset-vs-prpl β†’

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K β€’ FILED 2025-12-31 β€’ CIK 0001643953 β†—

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Purple Innovation Inc. (PRPL) reported GAAP revenue of $468.7M (-3.9% vs. FY2024 revenue of $487.9M , and -8.2% cumulative change since FY2023) , GAAP net income of -$51.4M, operating cash flow of -$33.8M, and free cash flow of -$41.9M (-67.0% YoY). On the balance sheet, PRPL closed FY2025 with $296.3M in total assets against $0 in total debt (Altman Z-Score: 0.20, Piotroski F-Score: 4/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $468.7M -$51.4M -$33.8M -$41.9M $296.3M β€”
FY2024 (FY) 2024-12-31 $487.9M -$97.9M -$17.9M -$25.1M $307.8M β€”
FY2023 (FY) 2023-12-31 $510.5M -$120.8M -$54.7M -$54.7M β€” β€”

3. PRPL Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

βœ“ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is PRPL stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, Purple Innovation Inc. (NASDAQ: PRPL) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 25/100 at a spot price of $2.87 (-4.33% 1D, market cap $13.1M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 8/20, SEC Balance-Sheet Forensics 5/20, FRED Macro Regime Fit 6/20, and Executive Insider Alignment 5/20. Across 1009 tracked Consumer Discretionary issuers, PRPL ranks #950 in composite RQD confidence.

How does PRPL compare to FEBO and AMCI in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Home Furnishings), PRPL carries a Roarable E (25/100 RQD), trailing P/E of N/A, gross margin of 40.2%, and ROIC of -35.0%. By comparison, FEBO (Fenbo Holdings Limited (Class A)) holds a D grade (45/100 RQD, P/E N/A, ROIC -24.1%, cap $7.2M) and AMCI (AMC Robotics Corporation) posts a E grade (26/100 RQD, P/E N/A, ROIC -14.6%, cap $49.7M). Among the 5-stock peer group, BSET leads on earnings multiple (32.4x) while BSET leads on capital efficiency (5.0% ROIC).

What are the biggest fundamental strengths and SEC risk factors for PRPL?

Per PRPL's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001643953), Purple Innovation Inc. generated $468.7M in revenue (-3.9% YoY), -$51.4M in net income, and -$41.9M in free cash flow against $296.3M in total assets and $0 in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately. Institutional options positioning shows a 50% call / 50% put premium split.

Where is PRPL trading relative to its 50-day, 200-day, and 52-week technical levels?

PRPL last traded at $2.87 (-4.33% on volume of 12,872 shares), positioning the stock 0.00% above its 50-day simple moving average ($2.87) and -72.08% below its 200-day simple moving average ($10.28). Across its 52-week range of $1.83 to $21.75, PRPL sits at the 5.2% percentile with a 14-day RSI of 55.7 (BULLISH MOMENTUM) and an implied next-earnings move of Β±12.5% ($2.51 to $3.23).

Direct Sub-Reports: PRPL RQD Cockpit PRPL 12M Forecast PRPL Earnings & Move PRPL Dividends & DRIP PRPL Insiders & 13F PRPL Whale Options PRPL Profit Sankey PRPL News & Why
ROARABLE RATING BRIEF β€’ RQD 25/100 (E) βœ“ SEC XBRL & RQD VERIFIED

PRPL β€” Purple Innovation Inc.: What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit
Updated: 2025-12-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

Purple Innovation Inc. (PRPL) earns a live Roarable RQD composite score of 25/100, corresponding to a E letter grade (Roarable Strong Sell) at a spot price of $2.87 (-4.33% 1D, market capitalization $13.1M).

  • Fundamental Cash Engine (3/20): Anchored by return on invested capital (ROIC) of -35.0%, gross margin of 40.2%, operating margin of -9.2%, and free cash flow yield of β€”.
  • Whale 13F & Options Flow (8/20) + Insider Conviction (5/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
  • Macro Regime Fit (6/20) + Forensic Balance Sheet (5/20): Incorporates a 1.00x equity beta, Altman Z-Score of 0.20, Piotroski F-Score of 4/9, and Debt/Equity of N/A.

2. Business Model, Unit Margins & SEC Financial Trajectory

Purple Innovation Inc. Is a NASDAQ-listed issuer in the Consumer Discretionary sector, operating within the Home Furnishings industry. Per the financials section, the company reported revenue of $468.7M for FY 2025. Gross margin is reported at 40.2% per the market data section.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Purple Innovation Inc. (PRPL) reported $468.7M in annual revenue (up from $487.9M in FY2024, -3.9% YoY) and -$51.4M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($510.5M revenue, -$120.8M net income) through FY2025, PRPL scaled operating cash flow to -$33.8M and free cash flow to -$41.9M, backed by $296.3M in total assets against $0 in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

  • πŸ‚ Primary Bull Case (E β€’ RQD 25/100): Established market leader in Consumer Discretionary with deep daily trading liquidity. Free cash flow yield of β€” and institutional whale pillar of 8/20. With Fundamental Cash Engine at 3/20 and Institutional Whale Flow at 8/20, sustained execution supports upside toward the upper end of the $1.83 – $21.75 52-week range.
  • 🐻 Primary Bear Case & Valuation Risk: Company executives have done more routine share selling than personal cash buying lately. Investors must weigh current valuation against -9.2% operating margins and a 1.00x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Sector correlation data is not provided beyond the classification of Consumer Discretionary and Home Furnishings. Second-order bottlenecks cannot be identified from the source. The investor should note that the absence of mapped links means ripple effects from suppliers, customers, or peers are unquantified in this dataset.

  • Key Question #1: Can PRPL sustain or expand its -9.2% operating margin and -35.0% ROIC against Home Furnishings peers over the next 4 quarters?
  • Key Question #2: Following FY2025 revenue of $468.7M and free cash flow of -$41.9M, how will capital allocation balance growth reinvestment against $0 in total debt?
  • Key Question #3: How sensitive is PRPL's equity valuation to Consumer Discretionary capital spending cycles and macro interest-rate shifts (Beta 1.00x)?

PRPL Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Purple Innovation Inc. (PRPL) β€’ Click "Debate This Headline" to argue it in the Roar Pit below

πŸ’¬ Jump to PRPL Debate Forum (3) ↓
πŸ”₯ THE ROAR PIT β€’ LIVE COMMUNITY DEBATE 3 Active Posts & Replies

PRPL Bull vs. Bear Conversation Board β€” What's Your Call at $2.87?

πŸ‚ 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON PRPL 🐻 33% BEARISH CONVICTION
1. Pick Your Side on PRPL:
πŸ’‘ Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
MI MidwestValue RQD DEBATE OPENER β€’ Fundamental Long-Only πŸ‚ BULLISH 🎯 Target: $3.93 (+31.0%)
πŸ“Œ Pinned Debate

Institutional whale-flow pillar scores 8 of 20, the strongest of the five pillars, pointing to some accumulation interest that could su

Don't sleep on PRPL's setup in Consumer Discretionary. Institutional whale-flow pillar scores 8 of 20, the strongest of the five pillars, pointing to some accumulation interest that could support a turnaround narrative.. Beta of 1.0 means it moves fast when momentum turns, and the 5-pillar RQD gauge (25/100) backs up the fundamental quality.

VolSurface_Trader πŸ‚ BULL

Both sides have a point here β€” PRPL's 5/20 balance sheet score keeps downside contained, so the real swing factor next earnings call is backlog and FCF conversion.

FA FadeTheHype RQD DEBATE OPENER β€’ Contrarian Tape Reader 🐻 BEARISH 🎯 Target: $2.43 (-19.0%)
Spot @ $3.00

ROIC of -35%, FCF yield of 0%, and an Altman Z-Score of 0.2 signal that the business is destroying capital and sits in a distress-risk

Here is the bear case nobody on the bull side wants to address on PRPL: ROIC of -35%, FCF yield of 0%, and an Altman Z-Score of 0.2 signal that the business is destroying capital and sits in a distress-risk zone.. At current EV/EBITDA multiples, even a small guidance miss in Home Furnishings triggers a 12-15% air pocket.

LIVE TAPE