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Stock Ratings / Technology / HUBS
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HubSpot Inc. (HUBS) — RQD Stock Rating Cockpit

$233.49 -0.59% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $232.80

HubSpot Inc. (HUBS) carries a Roarable Rating of C (Hold) with 65/100 RQD Confidence. The composite score sits in the neutral Hold band (59–69), meaning current holders don’t need to panic-sell while prospective buyers can wait for a move into the 70+ Buy zone.

ROARABLE C • HOLD / WATCH Cap $11.71B
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on HUBS Below — or Connect Your Own ChatGPT / Claude
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is HUBS stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
▼

As of 2026-11-03, HubSpot Inc. (NYSE: HUBS) is rated C (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 65/100 at a spot price of $233.49 (-0.59% 1D, market cap $11.71B). Pillar breakdown: Fundamental Cash Engine 13/20, Institutional 13F & Options Flow 11/20, SEC Balance-Sheet Forensics 18/20, FRED Macro Regime Fit 12/20, and Executive Insider Alignment 11/20. Across 715 tracked Technology issuers, HUBS ranks #141 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does HUBS compare to FROG and FIG in the Technology sector?
▼

Within the Technology sector (Computer Software: Prepackaged Software), HUBS carries a Roarable C (65/100 RQD), trailing P/E of N/A, gross margin of 83.8%, and ROIC of 0.3%. By comparison, FROG (JFrog Ltd.) holds a C grade (64/100 RQD, P/E N/A, ROIC -7.2%, cap $11.64B) and FIG (Figma Inc.) posts a D+ grade (57/100 RQD, P/E N/A, ROIC -35.0%, cap $11.54B). Among the 5-stock peer group, PAYC leads on earnings multiple (25.9x) while PAYC leads on capital efficiency (11.7% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for HUBS?
▼

Per HUBS's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001404655), HubSpot Inc. generated $3.13B in revenue (+19.2% YoY), $45.9M in net income, and $707.6M in free cash flow against $3.85B in total assets and $804.6M in total debt. Key quantitative strengths: Clean SEC annual filing review with no major hidden accounting time-bombs. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $232.79 (-0.30%)🧬 Cannibal Buyback (-0.96% YoY Shares)⚙️ Cash Engine: 13/20 (C) • 22.6% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 65/100 (C) historically posted market-perform odds over rolling 90-day windows (+1.3% avg 90D alpha vs SPY • 55.6% hit rate — wait for RQD ≥ 70 breakout).
Audit Bucket Track Record →
RQD QUANT TACHOMETERHOLD / WATCH • C
025507510065
Quant Analyst Panel Split (Battleground)
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR RQD RADARRw D+ · Rk B
Cash (13)Whales (11)SEC (18)Macro (12)CEO (11)
Each axis scored 0–20
12M PRICE TARGET CONE+3.1% Base Target
$523 Bull$241 Base$188 Bear
📬 FREE HUBS RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for HUBS)Realized 20D OHLCV Swing Band: ±10.2%
Deterministic 5-Pillar Attribution (65/100 Composite)
🔍 WHY HUBS SCORES 65/100 (C) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: SEC 10-K Forensic Risk+18/20 pts (28% of score)

Altman Z-Score 4.86 (FORTRESS SAFE (>3.0)) • Piotroski F-Score 9/9

▲ #2 Bullish Driver: Cash Engine Quality+13/20 pts (20% of score)

SEC XBRL FY 2025 (10-K): 22.6% FCF Margin ($707.6M FCF) & 83.8% Gross Margin

▼ #1 Drag / Risk Factor: Insider Conviction & Share Dilution11/20 pts (-9 pt drag)

Cannibal Buyback (-0.96% YoY Shares) & executive Form 4 sales trim 9 pts from alignment

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
57
Grade C$226.23+10.5% Next Q
Q2 (-2Q)
60
Grade C$249.90-0.4% Next Q
Q3 (-1Q)
62
Grade C+$248.97-6.2% Next Q
Current
65
Grade C$233.49+1.3% Hist 90D α
Trajectory: C (57) → C (65)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the HUBS Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 65/100 (C) score, HUBS faces multiple-compression risk if current valuation multiples re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Broader market pullbacks can still drag down strong stocks in the short run.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-0.96% YoY Shares) — any gross margin slip below 81.3% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($234.47) or 200D SMA ($230.48) invalidates the momentum regime and cuts Target Base ($240.84) toward Bear Floor ($187.86).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $HUBS• $4.8M Crowd Pool • Kalshi / Polymarket Composite
Contract: “HUBS Beats Next Quarterly Revenue & EPS Consensus + Hyperscaler AI CapEx Holds Record Pace”
YES 65%NO 35%Trade / Inspect Odds →
RSI-14 MOMENTUMNEUTRAL RANGE
4830 Oversold · 70 Hot
ALTMAN-Z SHIELDFORTRESS SAFE (>3.0)
4.86>3.0 Fortress Safe
PIOTROSKI F-SCOREHIGH QUALITY (7–9)
9 / 99-Pt Accounting
52-WEEK LASER RANGE19% OF RANGE
L: $170$233.49H: $498
1. Money & Cash Health● MIXED
Are profits real cash in the bank?

Decent core business (83.8% gross margin), though cash flow growth is moderate rather than explosive right now.

Factor Grade: CRQD 13 / 20
2. Big Money & Insiders● NEUTRAL
Are whales & executives buying or selling?

Big funds and company insiders are mostly holding steady without aggressive buying or panic selling.

Factor Grade: D+RQD 22 / 40
3. Hidden Risks & Market Weather● ALL CLEAR
SEC fine-print scan & interest-rate fit

Clean SEC fine-print check with low hidden accounting risk and favorable interest-rate weather.

Factor Grade: BRQD 30 / 40
MULTI-MODEL QUANT PANEL DELIBERATION

Quant Analyst Panel Split (Battleground) on HUBS

Cash & Moat Bull AI
ROIC & Free Cash Flow Model
NEUTRAL (65)

0.3% ROIC with 83.8% gross margin and 5.92% FCF yield.

SEC Forensic Auditor AI
10-K Accruals & Altman-Z Guard
BULLISH (90)

Altman-Z 4.86 and Piotroski 9/9 pass balance-sheet audit.

Whale & Macro Hawk AI
Options Skew, 13F & Fed NetLiq
NEUTRAL (57)

22/40 institutional & smart-money positioning score with 12/20 macro alignment.

Bull Case: Why Buyers Like HUBS
  • ✓Clean SEC annual filing review with no major hidden accounting time-bombs.
Bear Case: What Could Go Wrong
  • !Broader market pullbacks can still drag down strong stocks in the short run.
ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Quantitative Research Desk

Scheduled RQD Strong Buys & Whale Accumulation Briefing (HUBS Tape Review)

  • ✓Breakdown of the highest-scoring RQD Green-Light breakouts across our 5,200+ rated universe
  • ✓Forensic Red-Light accounting & dilution traps to review on your watchlist
  • ✓Includes downloadable .ics calendar invite & nightly RQD rating-change email alerts
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
Want Custom AI PineScript / Python Indicators & Priority Rating-Change Alerts?
Join Founding VIP Waitlist (No Card Required) →$100K Arena
HUBS // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -5.63%▲ ASCENDING CHANNEL
2026-11-03O $239.6H $239.6L $233.5C $233.5VOL 967.3K
RES: $272.8SUP: $198.5SMA50: $234.5SMA200: $230.5
$386.3$327.6$268.9$210.1$151.4RES $272.8SUP $198.5$233.52026-05-042026-06-182026-08-052026-09-212026-11-03
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

HUBS Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 HUBS Butterfly Map → + Track HUBS →
Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle
48.0%/yr Implied 5Y Growth

vs. +19.2% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on HUBS today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for HUBS. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for HUBS today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (HUBS)

Technology Rank #141 of 715 ⚔️ FROG vs HUBS Full Matrix →

1. Head-to-Head Technology Peer Comparison (HUBS vs. FROG, FIG, PAYC, SAIL)

Industry: Computer Software: Prepackaged Software (222 Tracked Issuers)

Across 715 tracked Technology securities in the Roarable RQD universe, HubSpot Inc. (HUBS) ranks #141 by composite RQD confidence (65/100, grade C) and #139 by equity capitalization ($11.71B). Within this direct 5-issuer industry benchmark cohort, PAYC leads on earnings valuation at 25.9x trailing P/E, while PAYC leads on capital efficiency and profitability with 11.7% ROIC and 83.2% gross margin. PAYC currently holds the highest overall quantitative score in the immediate peer group at 70/100 (B-) compared with HUBS at 65/100 (C).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
HUBS ACTIVE
HubSpot Inc.
C 65/100 — 83.8% 0.3% -0.59% $11.71B Benchmark Subject
FROG
JFrog Ltd.
C 64/100 — 76.8% -7.2% -9.83% $11.64B /frog-vs-hubs →
FIG
Figma Inc.
D+ 57/100 — 82.4% -35.0% +2.54% $11.54B /fig-vs-hubs →
PAYC
Paycom Software Inc.
B- 70/100 25.9x 83.2% 11.7% +0.70% $11.91B /payc-vs-hubs →
SAIL
SailPoint Inc.
C 65/100 — 64.5% -3.6% -8.88% $12.02B /sail-vs-hubs →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001404655 ↗

In its most recent audited fiscal period (FY2025, filed 2025-12-31), HubSpot Inc. (HUBS) reported GAAP revenue of $3.13B (+19.2% vs. FY2024 revenue of $2.63B , and +44.3% cumulative change since FY2023) , GAAP net income of $45.9M, operating cash flow of $760.7M, and free cash flow of $707.6M (+26.2% YoY). On the balance sheet, HUBS closed FY2025 with $3.85B in total assets against $804.6M in total debt (Altman Z-Score: 4.86, Piotroski F-Score: 9/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $3.13B $45.9M $760.7M $707.6M $3.85B $804.6M
FY2024 (FY) 2024-12-31 $2.63B $4.6M $598.6M $560.7M $3.80B $849.4M
FY2023 (FY) 2023-12-31 $2.17B -$176.3M $351.0M $253.3M $6.57B $1.54B

3. HUBS Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is HUBS stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, HubSpot Inc. (NYSE: HUBS) is rated C (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 65/100 at a spot price of $233.49 (-0.59% 1D, market cap $11.71B). Pillar breakdown: Fundamental Cash Engine 13/20, Institutional 13F & Options Flow 11/20, SEC Balance-Sheet Forensics 18/20, FRED Macro Regime Fit 12/20, and Executive Insider Alignment 11/20. Across 715 tracked Technology issuers, HUBS ranks #141 in composite RQD confidence.

How does HUBS compare to FROG and FIG in the Technology sector?

Within the Technology sector (Computer Software: Prepackaged Software), HUBS carries a Roarable C (65/100 RQD), trailing P/E of N/A, gross margin of 83.8%, and ROIC of 0.3%. By comparison, FROG (JFrog Ltd.) holds a C grade (64/100 RQD, P/E N/A, ROIC -7.2%, cap $11.64B) and FIG (Figma Inc.) posts a D+ grade (57/100 RQD, P/E N/A, ROIC -35.0%, cap $11.54B). Among the 5-stock peer group, PAYC leads on earnings multiple (25.9x) while PAYC leads on capital efficiency (11.7% ROIC).

What are the biggest fundamental strengths and SEC risk factors for HUBS?

Per HUBS's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001404655), HubSpot Inc. generated $3.13B in revenue (+19.2% YoY), $45.9M in net income, and $707.6M in free cash flow against $3.85B in total assets and $804.6M in total debt. Key quantitative strengths: Clean SEC annual filing review with no major hidden accounting time-bombs. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run. Institutional options positioning shows a 50% call / 50% put premium split.

Where is HUBS trading relative to its 50-day, 200-day, and 52-week technical levels?

HUBS last traded at $233.49 (-0.59% on volume of 819,134 shares), positioning the stock -0.42% below its 50-day simple moving average ($234.47) and +1.31% above its 200-day simple moving average ($230.48). Across its 52-week range of $169.63 to $497.96, HUBS sits at the 19.4% percentile with a 14-day RSI of 48.0 (NEUTRAL RANGE) and an implied next-earnings move of ±10.2% ($209.67 to $257.31).

Direct Sub-Reports: HUBS RQD Cockpit HUBS 12M Forecast HUBS Earnings & Move HUBS Dividends & DRIP HUBS Insiders & 13F HUBS Whale Options HUBS Profit Sankey HUBS News & Why
ROARABLE RATING BRIEF • RQD 65/100 (C) ✓ SEC XBRL & RQD VERIFIED

HUBS — HubSpot Inc.: What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit
Updated: 2025-12-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

HubSpot Inc. (HUBS) earns a live Roarable RQD composite score of 65/100, corresponding to a C letter grade (Roarable Hold) at a spot price of $233.49 (-0.59% 1D, market capitalization $11.71B).

  • Fundamental Cash Engine (13/20): Anchored by return on invested capital (ROIC) of 0.3%, gross margin of 83.8%, operating margin of 0.2%, and free cash flow yield of 5.92%.
  • Whale 13F & Options Flow (11/20) + Insider Conviction (11/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
  • Macro Regime Fit (12/20) + Forensic Balance Sheet (18/20): Incorporates a 1.14x equity beta, Altman Z-Score of 4.86, Piotroski F-Score of 9/9, and Debt/Equity of 0.36x.

2. Business Model, Unit Margins & SEC Financial Trajectory

HubSpot Inc. Is a NYSE-listed issuer in the Technology sector, operating within the Computer Software: Prepackaged Software industry,. The profile reports a market capitalization of $11.9B. Gross margin is reported at 83.8%, consistent with a software-style revenue model.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), HubSpot Inc. (HUBS) reported $3.13B in annual revenue (up from $2.63B in FY2024, +19.2% YoY) and $45.9M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($2.17B revenue, -$176.3M net income) through FY2025, HUBS scaled operating cash flow to $760.7M and free cash flow to $707.6M, backed by $3.85B in total assets against $804.6M in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

  • 🐂 Primary Bull Case (C • RQD 65/100): Clean SEC annual filing review with no major hidden accounting time-bombs. Free cash flow yield of 5.92% and institutional whale pillar of 11/20. With Fundamental Cash Engine at 13/20 and Institutional Whale Flow at 11/20, sustained execution supports upside toward the upper end of the $169.63 – $497.96 52-week range.
  • 🐻 Primary Bear Case & Valuation Risk: Broader market pullbacks can still drag down strong stocks in the short run. Investors must weigh current valuation and 95.0x EV/EBITDA against 0.2% operating margins and a 1.14x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Accordingly, no upstream dependencies, downstream customers, or sector-correlation links can be identified from the source data. An investor should note that the absence of graph data is a gap in the analysis, not evidence of the absence of dependencies. The one sector-level observation available is the Technology / Prepackaged Software classification and the beta of 1.14, which indicates sensitivity to broader market moves per the market data.

  • Key Question #1: Can HUBS sustain or expand its 0.2% operating margin and 0.3% ROIC against Computer Software: Prepackaged Software peers over the next 4 quarters?
  • Key Question #2: Following FY2025 revenue of $3.13B and free cash flow of $707.6M, how will capital allocation balance growth reinvestment against $804.6M in total debt?
  • Key Question #3: How sensitive is HUBS's equity valuation to Technology capital spending cycles and macro interest-rate shifts (Beta 1.14x)?

HUBS Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for HubSpot Inc. (HUBS) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to HUBS Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

HUBS Bull vs. Bear Conversation Board — What's Your Call at $233.49?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON HUBS 🐻 33% BEARISH CONVICTION
1. Pick Your Side on HUBS:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
MA MacroHawk_NYC RQD DEBATE OPENER • Cross-Asset Macro Desk 🐂 BULLISH 🎯 Target: $270.10 (+15.0%)
📌 Pinned Debate

Revenue grew from $2.17B to $3.13B across FY 2023–FY 2025 while debt fell from $1.54B to $804.6M, and the Forensic Balance Sheet

Revenue grew from $2.17B to $3.13B across FY 2023–FY 2025 while debt fell from $1.54B to $804.6M, and the Forensic Balance Sheet pillar scored 18/20.. When you look under the hood at HUBS, Fundamental Cash Engine is 13/20 with 83.8% gross margins and 0.3% ROIC. Bears are staring in the rearview mirror while institutional 13F flow (11/20) has been quietly accumulating below $484.23. My 12M target is $270.10.

ArenaChamp_24 🐂 BULL

@ShortSeller_Dan Fair point on current EV/EBITDA multiples, but you're ignoring the forward operating leverage in Computer Software: Prepackaged Software. If gross margin (83.8%) holds, EPS grows into the multiple faster than bears think.

SH ShortSeller_Dan RQD DEBATE OPENER • Forensic Short Bias 🐻 BEARISH 🎯 Target: $201.99 (-14.0%)
Spot @ $234.87

ROIC of 0.3% and an EV/EBITDA of 95 indicate that near-zero returns on capital are being priced at a steep multiple, with Whale and Ins

Fading this rally in HUBS at $234.87. ROIC of 0.3% and an EV/EBITDA of 95 indicate that near-zero returns on capital are being priced at a steep multiple, with Whale and Insider pillars each scoring only 11/20.. With a beta of 1.14 and the stock sitting at $234.87 (52-wk range $169.63–$484.23), the easy multiple expansion is already priced in.

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