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Planet Fitness Inc. (PLNT) 12-Month Stock Forecast & Price Target Cone

$55.65 +3.86% NYSE • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $56.17

Planet Fitness Inc. (PLNT) earns a Roarable Rating of B- (Buy) with 70/100 RQD Confidence. High-quality cash engine (82.6% gross margin, 19% return on capital) with steady institutional support. The company’s underlying cash engine and institutional positioning keep the composite score in the Green Buy zone.

ROARABLE B- • BUY Cap $4.03B
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on PLNT Below — or Connect Your Own ChatGPT / Claude
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is PLNT stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-03, Planet Fitness Inc. (NYSE: PLNT) is rated B- (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 70/100 at a spot price of $55.65 (+3.86% 1D, market cap $4.03B). Pillar breakdown: Fundamental Cash Engine 16/20, Institutional 13F & Options Flow 10/20, SEC Balance-Sheet Forensics 14/20, FRED Macro Regime Fit 12/20, and Executive Insider Alignment 18/20. Across 1009 tracked Consumer Discretionary issuers, PLNT ranks #153 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does PLNT compare to TNL and ATAT in the Consumer Discretionary sector?
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Within the Consumer Discretionary sector (Hotels/Resorts), PLNT carries a Roarable B- (70/100 RQD), trailing P/E of 18.4x, gross margin of 82.6%, and ROIC of 19.1%. By comparison, TNL (Travel Leisure Co.) holds a C+ grade (69/100 RQD, P/E 18.7x, ROIC 21.7%, cap $4.32B) and ATAT (Atour Lifestyle Holdings Limited) posts a B- grade (70/100 RQD, P/E 19.2x, ROIC 85.0%, cap $4.42B). Among the 5-stock peer group, CHH leads on earnings multiple (13.8x) while ATAT leads on capital efficiency (85.0% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for PLNT?
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Per PLNT's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001637207), Planet Fitness Inc. generated $1.32B in revenue (+12.1% YoY), $219.1M in net income, and $254.8M in free cash flow against $3.10B in total assets and $2.46B in total debt. Key quantitative strengths: Strong cash generator (82.6% gross margin)—profits are backed by real money, not accounting tricks. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $56.17 (+0.93%)🧬 Cannibal Buyback (-2.92% YoY Shares)⚙️ Cash Engine: 16/20 (B+) • 19.2% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 70/100 (B-) historically ranked in the Top 15% of excess returns over the next 90 days (+6.6% avg 90D alpha vs SPY • 68.1% hit rate).
Audit Bucket Track Record →
RQD QUANT TACHOMETERBUY • B-
025507510070
3-of-3 JEV AI Jury Bullish
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR SNOWFLAKE RADARRw B · Rk C
Cash (16)Whales (10)SEC (14)Macro (12)CEO (18)
Each axis scored 0–20
12M PRICE TARGET CONE+5.4% Base Target
$120 Bull$59 Base$46 Bear
📬 FREE PLNT RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for PLNT)Realized 20D OHLCV Swing Band: ±7.1%
Deterministic 5-Pillar Attribution (70/100 Composite)
🔍 WHY PLNT SCORES 70/100 (B-) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: Insider Conviction & Share Dilution+18/20 pts (26% of score)

SEC Form 4 / 13F Thermometer: 86% Net Buy • Cannibal Buyback (-2.92% YoY Shares)

▲ #2 Bullish Driver: Cash Engine Quality+16/20 pts (23% of score)

SEC XBRL FY 2025 (10-K): 19.2% FCF Margin ($254.8M FCF) & 82.6% Gross Margin

▼ #1 Drag / Risk Factor: Whale & Options Positioning10/20 pts (-10 pt drag)

Put hedging (50% put share) caps near-term gamma upside (-10 pts vs max)

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
62
Grade C+$46.95+10.1% Next Q
Q2 (-2Q)
65
Grade C+$51.69+1.8% Next Q
Q3 (-1Q)
67
Grade B-$52.63+5.7% Next Q
Current
70
Grade B-$55.65+6.6% Hist 90D α
Trajectory: C+ (62) → B- (70)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the PLNT Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 70/100 (B-) score, PLNT faces multiple-compression risk if 18.4x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Broader market pullbacks can still drag down strong stocks in the short run.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-2.92% YoY Shares) — any gross margin slip below 80.1% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($48.78) or 200D SMA ($61.35) invalidates the momentum regime and cuts Target Base ($58.66) toward Bear Floor ($45.63).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $PLNT• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “PLNT Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
YES 70%NO 30%Trade / Inspect Odds →
INTERACTIVE 12-MONTH POSITION SIMULATOR

Drag to Test Your PLNT Position Size: $10,000

Shares at $55.65: 179.7 sh
$1,000$10,000$25,000$50,000$100,000
12M Bear Case FloorTarget $45.63
$8,199
$-1,801 (-18.0%)
12M Consensus BaseTarget $58.66
$10,541
+$541 (+5.4%)
12M Bull Case BreakoutTarget $119.97
$21,558
+$11,558 (+115.6%)

Wall Street Analyst Breakdown & Historical Accuracy Audit (34 Desks)

Street Historical Accuracy: 64/100
● Strong Buy / Buy: 23● Hold: 9● Sell: 2
Wall Street FirmStance12M Target1Y AccuracyTrack Grade
Morgan StanleyInstitutional Equity DeskOUTPERFORM$6174%A
Goldman SachsSector Coverage LeadBUY$11369%B
JP MorganUS Large-Cap ResearchHOLD$5258%C
ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Quantitative Research Desk

Scheduled RQD Strong Buys & Whale Accumulation Briefing (PLNT Tape Review)

  • ✓Breakdown of the highest-scoring RQD Green-Light breakouts across our 5,200+ rated universe
  • ✓Forensic Red-Light accounting & dilution traps to review on your watchlist
  • ✓Includes downloadable .ics calendar invite & nightly RQD rating-change email alerts
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
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PLNT // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: -12.07%📐 HORIZONTAL RANGE
2026-11-03O $53.72H $55.65L $53.58C $55.65VOL 1.58M
RES: $60.47SUP: $35.94SMA50: $48.78SMA200: $61.35
$99.43$82.52$65.61$48.69$31.78RES $60.47SUP $35.94$55.652026-05-042026-06-182026-08-052026-09-212026-11-03
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

PLNT Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 PLNT Butterfly Map → + Track PLNT →
Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle
11.7%/yr Implied 5Y Growth

vs. +12.1% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on PLNT today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for PLNT. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for PLNT today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (PLNT)

Consumer Discretionary Rank #153 of 1009 ⚔️ TNL vs PLNT Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (PLNT vs. TNL, ATAT, PK, CHH)

Industry: Hotels/Resorts (35 Tracked Issuers)

Across 1009 tracked Consumer Discretionary securities in the Roarable RQD universe, Planet Fitness Inc. (PLNT) ranks #153 by composite RQD confidence (70/100, grade B-) and #306 by equity capitalization ($4.03B). Within this direct 5-issuer industry benchmark cohort, CHH leads on earnings valuation at 13.8x trailing P/E, while ATAT leads on capital efficiency and profitability with 85.0% ROIC and — gross margin. PLNT currently leads its immediate peer cohort in composite quantitative strength at 70/100 (B-).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
PLNT ACTIVE
Planet Fitness Inc.
B- 70/100 18.4x 82.6% 19.1% +3.86% $4.03B Benchmark Subject
TNL
Travel Leisure Co.
C+ 69/100 18.7x 93.2% 21.7% +5.37% $4.32B /tnl-vs-plnt →
ATAT
Atour Lifestyle Holdings Limited
B- 70/100 19.2x — 85.0% +4.00% $4.42B /atat-vs-plnt →
PK
Park Hotels & Resorts Inc.
D 46/100 — — -0.9% +1.45% $3.34B /pk-vs-plnt →
CHH
Choice Hotels International Inc.
C- 59/100 13.8x — 17.3% +6.70% $5.02B /chh-vs-plnt →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0001637207 ↗

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Planet Fitness Inc. (PLNT) reported GAAP revenue of $1.32B (+12.1% vs. FY2024 revenue of $1.18B , and +23.6% cumulative change since FY2023) , GAAP net income of $219.1M, operating cash flow of $418.4M, and free cash flow of $254.8M (+34.9% YoY). On the balance sheet, PLNT closed FY2025 with $3.10B in total assets against $2.46B in total debt (Altman Z-Score: 2.11, Piotroski F-Score: 9/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $1.32B $219.1M $418.4M $254.8M $3.10B $2.46B
FY2024 (FY) 2024-12-31 $1.18B $172.0M $343.9M $188.8M $3.07B $2.15B
FY2023 (FY) 2023-12-31 $1.07B $138.3M $330.3M $282.0M $2.22B $520.0M

3. PLNT Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is PLNT stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, Planet Fitness Inc. (NYSE: PLNT) is rated B- (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 70/100 at a spot price of $55.65 (+3.86% 1D, market cap $4.03B). Pillar breakdown: Fundamental Cash Engine 16/20, Institutional 13F & Options Flow 10/20, SEC Balance-Sheet Forensics 14/20, FRED Macro Regime Fit 12/20, and Executive Insider Alignment 18/20. Across 1009 tracked Consumer Discretionary issuers, PLNT ranks #153 in composite RQD confidence.

How does PLNT compare to TNL and ATAT in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Hotels/Resorts), PLNT carries a Roarable B- (70/100 RQD), trailing P/E of 18.4x, gross margin of 82.6%, and ROIC of 19.1%. By comparison, TNL (Travel Leisure Co.) holds a C+ grade (69/100 RQD, P/E 18.7x, ROIC 21.7%, cap $4.32B) and ATAT (Atour Lifestyle Holdings Limited) posts a B- grade (70/100 RQD, P/E 19.2x, ROIC 85.0%, cap $4.42B). Among the 5-stock peer group, CHH leads on earnings multiple (13.8x) while ATAT leads on capital efficiency (85.0% ROIC).

What are the biggest fundamental strengths and SEC risk factors for PLNT?

Per PLNT's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001637207), Planet Fitness Inc. generated $1.32B in revenue (+12.1% YoY), $219.1M in net income, and $254.8M in free cash flow against $3.10B in total assets and $2.46B in total debt. Key quantitative strengths: Strong cash generator (82.6% gross margin)—profits are backed by real money, not accounting tricks. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run. Institutional options positioning shows a 50% call / 50% put premium split.

Where is PLNT trading relative to its 50-day, 200-day, and 52-week technical levels?

PLNT last traded at $55.65 (+3.86% on volume of 1,474,155 shares), positioning the stock +14.08% above its 50-day simple moving average ($48.78) and -9.29% below its 200-day simple moving average ($61.35). Across its 52-week range of $37.03 to $114.26, PLNT sits at the 24.1% percentile with a 14-day RSI of 65.3 (BULLISH MOMENTUM) and an implied next-earnings move of ±7.1% ($51.70 to $59.60).

Direct Sub-Reports: PLNT RQD Cockpit PLNT 12M Forecast PLNT Earnings & Move PLNT Dividends & DRIP PLNT Insiders & 13F PLNT Whale Options PLNT Profit Sankey PLNT News & Why
ROARABLE RATING BRIEF • RQD 70/100 (B-) ✓ SEC XBRL & RQD VERIFIED

PLNT — Planet Fitness Inc.: What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit
Updated: 2025-12-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

Planet Fitness Inc. (PLNT) earns a live Roarable RQD composite score of 70/100, corresponding to a B- letter grade (Roarable Buy) at a spot price of $55.65 (+3.86% 1D, market capitalization $4.03B).

  • Fundamental Cash Engine (16/20): Anchored by return on invested capital (ROIC) of 19.1%, gross margin of 82.6%, operating margin of 29.8%, and free cash flow yield of 6.30%.
  • Whale 13F & Options Flow (10/20) + Insider Conviction (18/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
  • Macro Regime Fit (12/20) + Forensic Balance Sheet (14/20): Incorporates a 0.98x equity beta, Altman Z-Score of 2.11, Piotroski F-Score of 9/9, and Debt/Equity of 0.85x.

2. Business Model, Unit Margins & SEC Financial Trajectory

Planet Fitness Inc. Is a NYSE-listed company classified in the Consumer Discretionary sector and the Hotels/Resorts industry,. Revenue, operating income, and net income figures are available in the Financial Trend section.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Planet Fitness Inc. (PLNT) reported $1.32B in annual revenue (up from $1.18B in FY2024, +12.1% YoY) and $219.1M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($1.07B revenue, $138.3M net income) through FY2025, PLNT scaled operating cash flow to $418.4M and free cash flow to $254.8M, backed by $3.10B in total assets against $2.46B in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

  • 🐂 Primary Bull Case (B- • RQD 70/100): Strong cash generator (82.6% gross margin)—profits are backed by real money, not accounting tricks. Company leadership has skin in the game with net positive insider conviction. With Fundamental Cash Engine at 16/20 and Institutional Whale Flow at 10/20, sustained execution supports upside toward the upper end of the $37.03 – $114.26 52-week range.
  • 🐻 Primary Bear Case & Valuation Risk: Broader market pullbacks can still drag down strong stocks in the short run. Investors must weigh 18.4x trailing P/E and 11.5x EV/EBITDA against 29.8% operating margins and a 0.98x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Operating in Hotels/Resorts (Consumer Discretionary), PLNT carries a macro regime beta of 0.98 and gross margin of 82.6%.

  • Key Question #1: Can PLNT sustain or expand its 29.8% operating margin and 19.1% ROIC against Hotels/Resorts peers over the next 4 quarters?
  • Key Question #2: Following FY2025 revenue of $1.32B and free cash flow of $254.8M, how will capital allocation balance growth reinvestment against $2.46B in total debt?
  • Key Question #3: How sensitive is PLNT's 15.5x forward P/E multiple to Consumer Discretionary capital spending cycles and macro interest-rate shifts (Beta 0.98x)?

PLNT Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Planet Fitness Inc. (PLNT) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to PLNT Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

PLNT Bull vs. Bear Conversation Board — What's Your Call at $55.65?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON PLNT 🐻 33% BEARISH CONVICTION
1. Pick Your Side on PLNT:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
TA TapeReader_Pro RQD DEBATE OPENER • Price Action & Volume Trader 🐂 BULLISH 🎯 Target: $66.44 (+24.0%)
📌 Pinned Debate

Insider conviction (18/20) and a 19.1% ROIC with a 6.3% FCF yield support a strong cash-return profile.

Here is why I am bullish on PLNT here at $53.58: Insider conviction (18/20) and a 19.1% ROIC with a 6.3% FCF yield support a strong cash-return profile.. Compare PLNT's 29.8% operating margin and 19.1% ROIC against the rest of Hotels/Resorts. As long as cash conversion holds up, dips toward $50.90 are getting bought.

VolSurface_Trader 🐂 BULL

Both sides have a point here — PLNT's 14/20 balance sheet score keeps downside contained, so the real swing factor next earnings call is backlog and FCF conversion.

FA FadeTheHype RQD DEBATE OPENER • Contrarian Tape Reader 🐻 BEARISH 🎯 Target: $43.40 (-19.0%)
Spot @ $53.58

A privacy lawsuit flagged as RED RISK WATCH sits alongside debt rising from $520.0M to $2.46B over two years.

Sitting on the sidelines or leaning short PLNT above $53.58. A privacy lawsuit flagged as RED RISK WATCH sits alongside debt rising from $520.0M to $2.46B over two years.. Until Fundamental Cash Engine (16/20) and FCF yield (6.3%) inflect higher, upside is capped near $114.26.

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