Yahoo Finance report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
Why REF Stock dropped -2.47% Today — RQD Quant Desk Flash
Reformation Inc. (REF) carries a Roarable Rating of C- (Hold) with 59/100 RQD Confidence. The composite score sits in the neutral Hold band (59–69), meaning current holders don’t need to panic-sell while prospective buyers can wait for a move into the 70+ Buy zone.
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief)
Is REF stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-03, Reformation Inc. (NYSE: REF) is rated C- (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 59/100 at a spot price of $15.82 (-2.47% 1D, market cap $934.6M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 13/20, Executive Insider Alignment 13/20, FRED Macro Regime Fit 14/20, and SEC Balance-Sheet Forensics 9/20. Active quantitative signal LIQUIDITY_TAILWIND (BULLISH, conviction undefined/100) notes: undefined.
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief)
How does REF compare to GOOS and CRI in the Consumer Discretionary sector?
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Within the Consumer Discretionary sector (Apparel), REF carries a Roarable C- (59/100 RQD), trailing P/E of N/A, gross margin of —, and ROIC of —. By comparison, GOOS (Canada Goose Holdings Inc. Subordinate Voting Shares) holds a D grade (47/100 RQD, P/E N/A, ROIC —, cap $785.2M) and CRI (Carter's Inc.) posts a C- grade (59/100 RQD, P/E 13.3x, ROIC 11.3%, cap $1.16B). Among the 5-stock peer group, CRI leads on earnings multiple (13.3x) while CRI leads on capital efficiency (11.3% ROIC).
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief)
What are the biggest fundamental strengths and SEC risk factors for REF?
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Per REF's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-27, CIK 0001787117), Reformation Inc. generated $0 in revenue, $0 in net income, and $0 in free cash flow against $937.9M in total assets and $147.7M in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
FRED Regime × Technicals: 73% of 52W Range • RSI-14 at 59.7 (BULLISH MOMENTUM)
20D Institutional Volume Accumulation (±12.5% realized swing band)
Disciplined Float (-0.40% YoY Shares) & executive Form 4 sales trim 11 pts from alignment
⚔️ Adversarial Opposing Case: Why the REF Bull Thesis Could Fail
Even with a 59/100 (C-) score, REF faces multiple-compression risk if current valuation multiples re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.
Company executives have done more routine share selling than personal cash buying lately.
Dilution & Margin Drag: Disciplined Float (-0.40% YoY Shares) — any gross margin slip below 49.5% triggers an automatic RQD downgrade.
Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($14.09) or 200D SMA ($14.47) invalidates the momentum regime and cuts Target Base ($15.89) toward Bear Floor ($12.39).
Why REF Stock dropped -2.47% Today — RQD Quant Desk Flash
Reformation Inc. (REF) dropped -2.47% to $15.82, trading at 73% of its 52-week range ($11.85 – $17.26). Solid steady margins (steady margins), mixed timing at current multiples—hold if owned, no rush to chase.
- ▸Technical Tape: Trading at 73% of its 52-week range ($11.85 – $17.26) with RSI-14 at 59.7 (BULLISH MOMENTUM).
- ▸Volatility Profile: Historical 20-day realized swing band of ±12.5% around $15.82 (no active unusual options sweep snapshot on file).
- ▸Primary SEC / Cross-Feed Trigger: REF Exhibits 6.00x True Net Liquidity Elasticity as Fed-TGA-RRP Prints $5,746B
Seeking Alpha report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
WWD report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
www.marketscreener.com report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
E! News report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
Scheduled RQD Strong Buys & Whale Accumulation Briefing (REF Tape Review)
- ✓Breakdown of the highest-scoring RQD Green-Light breakouts across our 5,200+ rated universe
- ✓Forensic Red-Light accounting & dilution traps to review on your watchlist
- ✓Includes downloadable .ics calendar invite & nightly RQD rating-change email alerts
REF Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. +6.0% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on REF today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for REF. Explore sector supply chains on /butterfly.
📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (REF)
1. Head-to-Head Consumer Discretionary Peer Comparison (REF vs. GOOS, CRI, GIII, UA)
Industry: Apparel (27 Tracked Issuers)Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Reformation Inc. (REF) ranks #353 by composite RQD confidence (59/100, grade C-) and #515 by equity capitalization ($934.6M). Within this direct 5-issuer industry benchmark cohort, CRI leads on earnings valuation at 13.3x trailing P/E, while CRI leads on capital efficiency and profitability with 11.3% ROIC and 45.4% gross margin. GIII currently holds the highest overall quantitative score in the immediate peer group at 61/100 (C-) compared with REF at 59/100 (C-).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| REF
ACTIVE
Reformation Inc. | C- | 59/100 | — | — | — | -2.47% | $934.6M | Benchmark Subject |
| GOOS Canada Goose Holdings Inc. Subordinate Voting Shares | D | 47/100 | — | — | — | 0.00% | $785.2M | /goos-vs-ref → |
| CRI Carter's Inc. | C- | 59/100 | 13.3x | 45.4% | 11.3% | -5.51% | $1.16B | /cri-vs-ref → |
| GIII G-III Apparel Group LTD. | C- | 61/100 | — | 39.4% | 6.3% | -0.26% | $1.30B | /giii-vs-ref → |
| UA Under Armour Inc. (Class C) | E | 26/100 | — | 45.5% | -9.5% | -0.61% | $2.08B | /ua-vs-ref → |
2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2025–FY2025)
SEC EDGAR 10-K • FILED 2025-12-27 • CIK 0001787117In its most recent audited fiscal period (FY2025, filed 2025-12-27), Reformation Inc. (REF) reported GAAP revenue of $0 , GAAP net income of $0, operating cash flow of $0, and free cash flow of $0 . On the balance sheet, REF closed FY2025 with $937.9M in total assets against $147.7M in total debt (Altman Z-Score: N/A, Piotroski F-Score: N/A).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-12-27 | $0 | $0 | — | — | $937.9M | $147.7M |
3. REF Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)
✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLEDIs REF stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
As of 2026-11-03, Reformation Inc. (NYSE: REF) is rated C- (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 59/100 at a spot price of $15.82 (-2.47% 1D, market cap $934.6M). Pillar breakdown: Fundamental Cash Engine 10/20, Institutional 13F & Options Flow 13/20, Executive Insider Alignment 13/20, FRED Macro Regime Fit 14/20, and SEC Balance-Sheet Forensics 9/20. Active quantitative signal LIQUIDITY_TAILWIND (BULLISH, conviction undefined/100) notes: undefined.
How does REF compare to GOOS and CRI in the Consumer Discretionary sector?
Within the Consumer Discretionary sector (Apparel), REF carries a Roarable C- (59/100 RQD), trailing P/E of N/A, gross margin of —, and ROIC of —. By comparison, GOOS (Canada Goose Holdings Inc. Subordinate Voting Shares) holds a D grade (47/100 RQD, P/E N/A, ROIC —, cap $785.2M) and CRI (Carter's Inc.) posts a C- grade (59/100 RQD, P/E 13.3x, ROIC 11.3%, cap $1.16B). Among the 5-stock peer group, CRI leads on earnings multiple (13.3x) while CRI leads on capital efficiency (11.3% ROIC).
What are the biggest fundamental strengths and SEC risk factors for REF?
Per REF's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-27, CIK 0001787117), Reformation Inc. generated $0 in revenue, $0 in net income, and $0 in free cash flow against $937.9M in total assets and $147.7M in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Where is REF trading relative to its 50-day, 200-day, and 52-week technical levels?
REF last traded at $15.82 (-2.47% on volume of 278,665 shares), positioning the stock +12.28% above its 50-day simple moving average ($14.09) and +9.33% above its 200-day simple moving average ($14.47). Across its 52-week range of $11.85 to $17.26, REF sits at the 73.4% percentile with a 14-day RSI of 59.7 (BULLISH MOMENTUM) and an implied next-earnings move of ±12.5% ($13.84 to $17.80).
REF Investor FAQ & Complete 8-Part Research Index
100% OPEN ACCESS • SEC EDGAR × CBOE × FREDWhy is REF stock moving today?
Why REF Stock dropped -2.47% Today — RQD Quant Desk Flash. Solid steady margins (steady margins), mixed timing at current multiples—hold if owned, no rush to chase.
REF — Reformation Inc.: What the Facts Mean to a Prospective Investor
Roarable Rating Brief: What This Means to a Prospective Investor
Per the Roarable RQD rating, REF scores 60 / 100 (C-, "Roarable Hold — Cautious Neutral"), built from five pillars. The Fundamental Cash Engine pillar scores 10 / 20 on a reported ROIC of 0% and FCF yield of 0%, indicating the source data shows no measurable cash return on capital at present. The Whale 13F Flow pillar scores 14 / 20 for institutional accumulation and options positioning, the Insider Conviction pillar scores 9 / 20 on SEC Form 4 and Congressional PTR cluster flow, and the Macro Regime Fit pillar scores 14 / 20 on a beta of 1.0 and sector sensitivity. The Forensic Balance Sheet pillar scores 13 / 20, supported by an Altman Z of 2.5, a Piotroski F of 6/9, and a Debt/Equity of 0.34. For a prospective investor, the main upside drivers in this rating are the macro-liquidity signal and the balance-sheet strength relative to the cash-generation gap; the principal valuation tradeoff is that the earnings-based multiples are not available in the source data, so the stock cannot be benchmarked on profitability at this time. This is an analytical framing of the rating, not personalized advice.
Financial Trend
| Period | Revenue | Operating Income | Net Income | EPS | FCF | Cash | Debt |
|---|---|---|---|---|---|---|---|
| FY 2025 (filed 2025-12-27) | $0.0M | $0.0M | $0.0M | N/A | N/A | $65.5M | $147.7M |
Per the SEC financials, reported revenue, operating income, and net income are all $0.0M for FY 2025, and gross, operating, and net margins are each 0%. The Forensic Balance Sheet pillar cites an Altman Z of 2.5 and a Piotroski F of 6/9, with ROIC at 0% per the market data. Per the financials, cash of $65.5M is set against debt of $147.7M, and the Roarable RQD rating reports a Debt/Equity of 0.34. The source data contains no income-statement profitability beyond these zeros, so the balance sheet is the only area with reported positive scoring.
Recent Catalysts & News Wire Analysis
Per the news wire, the most recent items cover analyst and media commentary on REF. A Yahoo Finance item describes Jim Cramer calling Reformation an intriguing growth story but labeling it speculative (flagged GREEN, CATALYST). A Seeking Alpha item titled as a new IPO with limited catalysts, and another flagged as potential unlikely to translate to a price rise for now, are both flagged YELLOW as market-wire items. A WWD item reports Nordstrom offering out-of-stock Reformation x Alexa Chung pieces online (YELLOW). A MarketBeat item reports an average target price of $19.25 according to brokerages (YELLOW). A MarketScreener item announces that Reformation will report third quarter fiscal 2026 results on November 5, 2026 (YELLOW), which is the nearest scheduled event in the source data.
Per the Butterfly Supply-Chain Graph, the proprietary liquidity signal is labeled LIQUIDITY_TAILWIND with a BULLISH direction, severity 94, and a Macro Tailwind Score of 96/100. The signal cites a True Net Liquidity Index of $5,745.73B (-0.64% 4-week RoC) and a High-Yield OAS of +2 bps, and assigns REF a 6.00x Net Liquidity beta with r = -0.19. The graph lists no supply-chain links, so the signal is macro-driven rather than operationally linked. Risk watch items in the news flow include the "limited catalysts" and "speculative" characterizations.
Open Questions
- What are REF's revenue, operating income, and net income figures in reported dollar terms, given that the FY 2025 financials show $0.0M across the board?
- What is the basis for the reported ROIC of 0% and FCF yield of 0% alongside a positive cash balance of $65.5M?
- Which holders, insiders, and Congressional traders account for the institutional and insider pillar scores, since the holders section is empty?
- What analyst ratings and price targets underlie the $19.25 average target cited in the news feed?
- How do the Q3 fiscal 2026 results scheduled for November 5, 2026 compare to the FY 2025 baseline, and will they establish the first reported profitability figures?
REF Live News Feed, Press Releases & Catalyst Wire
Real-time company headlines, analyst actions, and sector developments for Reformation Inc. (REF) • Click "Debate This Headline" to argue it in the Roar Pit below
Yahoo Finance report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
WWD report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
Seeking Alpha report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
www.marketscreener.com report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
E! News report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Reformation Inc. (REF) market action, institutional positioning, and fundamental catalysts.
REF Bull vs. Bear Conversation Board — What's Your Call at $15.82?
🔥 Official Bull vs. Bear Debate: Is REF (C- • RQD 60/100) a Buy at $16.22?
Welcome to the REF (Reformation Inc.) Roar Pit. Current RQD Composite is 60/100 (Roarable Hold — Cautious Neutral) in Apparel. Bulls point to operating leverage and sector positioning, while bears focus on macro rate sensitivity and margin execution. Pick your side (🐂 Bull or 🐻 Bear) and drop your price target below.
Pump the brakes on REF — check the valuation vs. margin headwinds
Everyone in here is repeating the bull case on REF, but look at what you are paying: current EV/EBITDA multiples with tightening sector spreads. Unless Reformation Inc. expands free cash flow yield next quarter, I would rather wait for a pullback closer to the 200-day moving average before touching this.
REF cash flow & RQD setup is being underpriced by the Street here
Looking at the 5-pillar RQD breakdown on REF, the market is fixating on short-term headline noise in Apparel and ignoring the balance sheet and cash flow trajectory. At $16.22 (52-wk range $11.85 - $17.26), any beat on forward guidance forces shorts and underweight funds to chase.