Wheels Up Experience Inc. (Class A) (UP) carries a Roarable Rating of E (Strong Sell) with 18/100 RQD Confidence due to weak cash-flow efficiency and sensitivity to current interest rates. Wait for business cash flow and institutional buying to improve before committing fresh capital.
As of 2026-11-03, Wheels Up Experience Inc. (Class A) (NYSE: UP) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 18/100 at a spot price of $3.31 (+3.76% 1D, market cap $115.7M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 3/20, Executive Insider Alignment 5/20, FRED Macro Regime Fit 6/20, and SEC Balance-Sheet Forensics 3/20. Across 1011 tracked Consumer Discretionary issuers, UP ranks #997 in composite RQD confidence.
Within the Consumer Discretionary sector (Transportation Services), UP carries a Roarable E (18/100 RQD), trailing P/E of N/A, gross margin of 10.0%, and ROIC of -35.0%. By comparison, FLYX (flyExclusive Inc. (Class A)) holds a E grade (26/100 RQD, P/E N/A, ROIC -35.0%, cap $121.6M) and SRFM (Surf Air Mobility Inc.) posts a D- grade (37/100 RQD, P/E N/A, ROIC -35.0%, cap $100.3M). Among the 5-stock peer group, TOUR leads on earnings multiple (11.5x) while TOUR leads on capital efficiency (1.1% ROIC).
Per UP's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001819516), Wheels Up Experience Inc. (Class A) generated $736.5M in revenue (-7.0% YoY), -$294.2M in net income, and -$259.9M in free cash flow against $968.8M in total assets and $316.4M in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
FRED Regime × Technicals: 2% of 52W Range • RSI-14 at 41.9 (NEUTRAL RANGE)
Altman Z-Score 0.20 (DISTRESS RISK (<1.8)) • Piotroski F-Score 2/9
Dilution Drag (+1.28% YoY Shares) & executive Form 4 sales trim 16 pts from alignment
While UP currently carries a cautious 18/100 (E) rating due to Insider Conviction & Share Dilution (4/20), shorts face asymmetric squeeze risk if free cash flow inflects or management executes accretive buybacks.
Established market leader in Consumer Discretionary with deep daily trading liquidity.
Options & Short-Covering Gamma: Reclaiming the 50-day SMA ($3.70) and Max Pain ($3.48) forces dealer call-delta covering toward $30.81.
Forensic Repair Trigger: Halting share dilution (Dilution Drag (+1.28% YoY Shares)) or retiring high-cost debt immediately upgrades the SEC 10-K Forensic pillar.
Wheels Up Experience Inc. (Class A) (UP) surged +3.76% to $3.31, trading at 2% of its 52-week range ($2.83 – $29.34). Stretched risk/reward at current multiples (-35% return on capital) under elevated 10-year interest-rate pressure.
Seeking Alpha report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
Private Jet Card Comparisons report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
Investing.com Nigeria report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingKey report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingKey report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. -7.0% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on UP today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for UP. Explore sector supply chains on /butterfly.
Across 1011 tracked Consumer Discretionary securities in the Roarable RQD universe, Wheels Up Experience Inc. (Class A) (UP) ranks #997 by composite RQD confidence (18/100, grade E) and #741 by equity capitalization ($115.7M). Within this direct 5-issuer industry benchmark cohort, TOUR leads on earnings valuation at 11.5x trailing P/E, while TOUR leads on capital efficiency and profitability with 1.1% ROIC and 58.0% gross margin. TOUR currently holds the highest overall quantitative score in the immediate peer group at 39/100 (D-) compared with UP at 18/100 (E).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| UP
ACTIVE
Wheels Up Experience Inc. (Class A) | E | 18/100 | — | 10.0% | -35.0% | +3.76% | $115.7M | Benchmark Subject |
| FLYX flyExclusive Inc. (Class A) | E | 26/100 | — | 15.0% | -35.0% | -10.43% | $121.6M | /flyx-vs-up → |
| SRFM Surf Air Mobility Inc. | D- | 37/100 | — | — | -35.0% | -6.09% | $100.3M | /srfm-vs-up → |
| PAL Proficient Auto Logistics Inc. | E | 34/100 | — | — | -11.6% | +13.19% | $73.4M | /pal-vs-up → |
| TOUR Tuniu Corporation | D- | 39/100 | 11.5x | 58.0% | 1.1% | +1.91% | $51.2M | /tour-vs-up → |
In its most recent audited fiscal period (FY2025, filed 2025-12-31), Wheels Up Experience Inc. (Class A) (UP) reported GAAP revenue of $736.5M (-7.0% vs. FY2024 revenue of $792.1M , and -41.2% cumulative change since FY2023) , GAAP net income of -$294.2M, operating cash flow of -$166.3M, and free cash flow of -$259.9M (-29.5% YoY). On the balance sheet, UP closed FY2025 with $968.8M in total assets against $316.4M in total debt (Altman Z-Score: 0.20, Piotroski F-Score: 2/9).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-12-31 | $736.5M | -$294.2M | -$166.3M | -$259.9M | $968.8M | $316.4M |
| FY2024 (FY) | 2024-12-31 | $792.1M | -$339.6M | -$77.9M | -$200.7M | $1.16B | $376.3M |
| FY2023 (FY) | 2023-12-31 | $1.25B | -$487.4M | -$665.3M | -$665.3M | — | — |
As of 2026-11-03, Wheels Up Experience Inc. (Class A) (NYSE: UP) is rated E (Strong Sell / SELL) by Roarable's 5-pillar RQD engine with a composite confidence score of 18/100 at a spot price of $3.31 (+3.76% 1D, market cap $115.7M). Pillar breakdown: Fundamental Cash Engine 3/20, Institutional 13F & Options Flow 3/20, Executive Insider Alignment 5/20, FRED Macro Regime Fit 6/20, and SEC Balance-Sheet Forensics 3/20. Across 1011 tracked Consumer Discretionary issuers, UP ranks #997 in composite RQD confidence.
Within the Consumer Discretionary sector (Transportation Services), UP carries a Roarable E (18/100 RQD), trailing P/E of N/A, gross margin of 10.0%, and ROIC of -35.0%. By comparison, FLYX (flyExclusive Inc. (Class A)) holds a E grade (26/100 RQD, P/E N/A, ROIC -35.0%, cap $121.6M) and SRFM (Surf Air Mobility Inc.) posts a D- grade (37/100 RQD, P/E N/A, ROIC -35.0%, cap $100.3M). Among the 5-stock peer group, TOUR leads on earnings multiple (11.5x) while TOUR leads on capital efficiency (1.1% ROIC).
Per UP's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0001819516), Wheels Up Experience Inc. (Class A) generated $736.5M in revenue (-7.0% YoY), -$294.2M in net income, and -$259.9M in free cash flow against $968.8M in total assets and $316.4M in total debt. Key quantitative strengths: Established market leader in Consumer Discretionary with deep daily trading liquidity.. Primary risk factors monitored: Company executives have done more routine share selling than personal cash buying lately.. Institutional options positioning shows a 50% call / 50% put premium split.
UP last traded at $3.31 (+3.76% on volume of 79,862 shares), positioning the stock -10.54% below its 50-day simple moving average ($3.70) and -56.16% below its 200-day simple moving average ($7.55). Across its 52-week range of $2.83 to $29.34, UP sits at the 1.8% percentile with a 14-day RSI of 41.9 (NEUTRAL RANGE) and an implied next-earnings move of ±12.5% ($2.90 to $3.72).
UP carries an RQD Score of 18 out of 100, a letter grade of E, and the verdict "Roarable Strong Sell — Forensic Risk / Avoid." The five pillars are:
Taken together, the pillars indicate that the valuation tradeoff is unfavorable: the stock trades at a $115.7M market capitalization despite negative operating, net, and free-cash-flow results in the SEC financials. Upside would require a reversal in cash generation that the current data does not show. This analysis is educational and not personalized financial advice.
Wheels Up Experience Inc. (Class A) is listed on the NYSE and classified in the Consumer Discretionary sector, Transportation Services industry,. The Butterfly Supply-Chain Graph lists the supply chain as NONE. Gross margin is 10% per the market data.
Revenue declined from $1.25B in FY 2023 to $792.1M in FY 2024 and $736.5M in FY 2025, while every reported period shows negative operating and net income. Net margin is -39.9% and operating margin is -27.6% per the market data. ROIC is -35%, and the Roarable RQD rating assigns an Altman Z-Score of 0.2 and a Piotroski F-Score of 2/9. Cash declined from $216.4M to $133.9M and debt declined from $376.3M to $316.4M over FY 2024 to FY 2025, with Debt/Equity at 0.5 per the rating.
Operating in Transportation Services (Consumer Discretionary), UP carries a macro regime beta of 1.00 and gross margin of 10.0%.
Real-time company headlines, analyst actions, and sector developments for Wheels Up Experience Inc. (Class A) (UP) • Click "Debate This Headline" to argue it in the Roar Pit below
Seeking Alpha report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
Private Jet Card Comparisons report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
Investing.com Nigeria report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingKey report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
TradingKey report covering Wheels Up Experience Inc. (Class A) (UP) market action, institutional positioning, and fundamental catalysts.
Don't sleep on UP's setup in Consumer Discretionary. The stock is up 3.91% on the day with a 52-week low of $2.83 and a market cap of $115.7M, so it trades at a low absolute price level.. Beta of 1.0 means it moves fast when momentum turns, and the 5-pillar RQD gauge (18/100) backs up the fundamental quality.
@ShortSeller_Dan Shorting a 3/20 institutional whale-flow stock at $3.19 is dangerous when funds are rotating into Consumer Discretionary.
Fading this rally in UP at $3.19. ROIC of -35%, an Altman Z-Score of 0.2, and FCF of -$259.9M in FY 2025 indicate severe forensic and cash-generation risk.. With a beta of 1.0 and the stock sitting at $3.19 (52-wk range $2.83–$29.34), the easy multiple expansion is already priced in.
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