Yahoo Finance report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
Why HOG Stock surged +5.93% Today — RQD Quant Desk Flash
Harley-Davidson Inc. (HOG) earns a Roarable Rating of B (Buy) with 74/100 RQD Confidence. High-quality cash engine (23.9% gross margin, 18% return on capital) with steady institutional support. The company’s underlying cash engine and institutional positioning keep the composite score in the Green Buy zone.
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief)
Is HOG stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
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As of 2026-11-03, Harley-Davidson Inc. (NYSE: HOG) is rated B (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 74/100 at a spot price of $33.07 (+5.93% 1D, market cap $3.25B). Pillar breakdown: Fundamental Cash Engine 14/20, Institutional 13F & Options Flow 18/20, SEC Balance-Sheet Forensics 12/20, FRED Macro Regime Fit 13/20, and Executive Insider Alignment 17/20. Across 1009 tracked Consumer Discretionary issuers, HOG ranks #78 in composite RQD confidence.
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief)
How does HOG compare to LKQ and FOXF in the Consumer Discretionary sector?
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Within the Consumer Discretionary sector (Motor Vehicles), HOG carries a Roarable B (74/100 RQD), trailing P/E of 9.3x, gross margin of 23.9%, and ROIC of 18.0%. By comparison, LKQ (LKQ Corporation) holds a D+ grade (57/100 RQD, P/E 7.5x, ROIC 8.5%, cap $4.68B) and FOXF (Fox Factory Holding Corp.) posts a D- grade (37/100 RQD, P/E N/A, ROIC -35.0%, cap $672.1M). Among the 5-stock peer group, LKQ leads on earnings multiple (7.5x) while HOG leads on capital efficiency (18.0% ROIC).
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief)
What are the biggest fundamental strengths and SEC risk factors for HOG?
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Per HOG's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000793952), Harley-Davidson Inc. generated $3.60B in revenue (-13.1% YoY), $338.7M in net income, and $415.2M in free cash flow against $8.04B in total assets and $1.65B in total debt. Key quantitative strengths: Big institutional funds and options desks are actively positioning on the bullish side. Primary risk factors monitored: Recent SEC filings added new risk-factor disclosures that warrant keeping an eye on margins. Institutional options positioning shows a 50% call / 50% put premium split.
Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer
20D Institutional Volume Accumulation (±7.5% realized swing band)
SEC Form 4 / 13F Thermometer: 85% Net Buy • Cannibal Buyback (-2.64% YoY Shares)
Balance-sheet & 10-K footnote risk deducts 8 pts from forensic ceiling
⚔️ Adversarial Opposing Case: Why the HOG Bull Thesis Could Fail
Even with a 74/100 (B) score, HOG faces multiple-compression risk if 9.3x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.
Recent SEC filings added new risk-factor disclosures that warrant keeping an eye on margins.
Dilution & Margin Drag: Cannibal Buyback (-2.64% YoY Shares) — any gross margin slip below 21.4% triggers an automatic RQD downgrade.
Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($27.37) or 200D SMA ($24.13) invalidates the momentum regime and cuts Target Base ($35.45) toward Bear Floor ($27.12).
Why HOG Stock surged +5.93% Today — RQD Quant Desk Flash
Harley-Davidson Inc. (HOG) surged +5.93% to $33.07, trading at 99% of its 52-week range ($17.09 – $33.07). High-quality cash engine (23.9% gross margin, 18% return on capital) with steady institutional support.
- ▸Technical Tape: Trading at 99% of its 52-week range ($17.09 – $33.07) with RSI-14 at 70.6 (OVERBOUGHT (>70)).
- ▸Volatility Profile: Historical 20-day realized swing band of ±7.5% around $33.07 (no active unusual options sweep snapshot on file).
- ▸Fundamental Anchor: Roarable B (Buy) backed by 23.9% gross margin and $415.2M annual free cash flow.
TradingView report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
Investing.com report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
GuruFocus report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
HOG's improving North American retail trends, cost savings and strong liquidity support its recovery, but shipment weakness, tariff pressures and LiveWire losses remain concerns.
Harley-Davidson shares have surged year to date, helped by fresh headlines around its core motorcycle business and its electric offshoot. With that kind of move on the screen, the key issue for you as an investor is whet
Scheduled RQD Strong Buys & Whale Accumulation Briefing (HOG Tape Review)
- ✓Breakdown of the highest-scoring RQD Green-Light breakouts across our 5,200+ rated universe
- ✓Forensic Red-Light accounting & dilution traps to review on your watchlist
- ✓Includes downloadable .ics calendar invite & nightly RQD rating-change email alerts
HOG Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure
Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).
vs. -13.1% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).
No active Ellis Vennor swing setup published on HOG today. View full Setup Ledger →
No direct multi-tier Butterfly edges indexed yet for HOG. Explore sector supply chains on /butterfly.
📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (HOG)
1. Head-to-Head Consumer Discretionary Peer Comparison (HOG vs. LKQ, FOXF, LVWR, INEO)
Industry: Motor Vehicles (8 Tracked Issuers)Across 1009 tracked Consumer Discretionary securities in the Roarable RQD universe, Harley-Davidson Inc. (HOG) ranks #78 by composite RQD confidence (74/100, grade B) and #342 by equity capitalization ($3.25B). Within this direct 5-issuer industry benchmark cohort, LKQ leads on earnings valuation at 7.5x trailing P/E, while HOG leads on capital efficiency and profitability with 18.0% ROIC and 23.9% gross margin. HOG currently leads its immediate peer cohort in composite quantitative strength at 74/100 (B).
| Ticker / Company | Roarable Grade | RQD Score | Trailing P/E | Gross Margin | ROIC | 1D Change | Market Cap | Head-to-Head |
|---|---|---|---|---|---|---|---|---|
| HOG
ACTIVE
Harley-Davidson Inc. | B | 74/100 | 9.3x | 23.9% | 18.0% | +5.93% | $3.25B | Benchmark Subject |
| LKQ LKQ Corporation | D+ | 57/100 | 7.5x | 38.6% | 8.5% | +7.38% | $4.68B | /lkq-vs-hog → |
| FOXF Fox Factory Holding Corp. | D- | 37/100 | — | 30.2% | -35.0% | +1.69% | $672.1M | /foxf-vs-hog → |
| LVWR LiveWire Group Inc. | E | 20/100 | — | -17.3% | -35.0% | -7.32% | $135.6M | /lvwr-vs-hog → |
| INEO INNEOVA Holdings Limited (Class A) | D | 44/100 | — | 19.2% | -1.0% | +1.87% | $8.6M | /ineo-vs-hog → |
2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)
SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000793952 ↗In its most recent audited fiscal period (FY2025, filed 2025-12-31), Harley-Davidson Inc. (HOG) reported GAAP revenue of $3.60B (-13.1% vs. FY2024 revenue of $4.15B , and -26.2% cumulative change since FY2023) , GAAP net income of $338.7M, operating cash flow of $568.9M, and free cash flow of $415.2M (-52.1% YoY). On the balance sheet, HOG closed FY2025 with $8.04B in total assets against $1.65B in total debt (Altman Z-Score: 2.18, Piotroski F-Score: 6/9).
| Fiscal Period | Filing Date | Revenue | Net Income | Operating Cash Flow | Free Cash Flow | Total Assets | Total Debt |
|---|---|---|---|---|---|---|---|
| FY2025 (FY) | 2025-12-31 | $3.60B | $338.7M | $568.9M | $415.2M | $8.04B | $1.65B |
| FY2024 (FY) | 2024-12-31 | $4.15B | $455.4M | $1.06B | $867.3M | $11.88B | $4.47B |
| FY2023 (FY) | 2023-12-31 | $4.88B | $706.6M | $754.9M | $535.2M | $5.86B | $1.37B |
3. HOG Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)
✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLEDIs HOG stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
As of 2026-11-03, Harley-Davidson Inc. (NYSE: HOG) is rated B (Buy / BUY) by Roarable's 5-pillar RQD engine with a composite confidence score of 74/100 at a spot price of $33.07 (+5.93% 1D, market cap $3.25B). Pillar breakdown: Fundamental Cash Engine 14/20, Institutional 13F & Options Flow 18/20, SEC Balance-Sheet Forensics 12/20, FRED Macro Regime Fit 13/20, and Executive Insider Alignment 17/20. Across 1009 tracked Consumer Discretionary issuers, HOG ranks #78 in composite RQD confidence.
How does HOG compare to LKQ and FOXF in the Consumer Discretionary sector?
Within the Consumer Discretionary sector (Motor Vehicles), HOG carries a Roarable B (74/100 RQD), trailing P/E of 9.3x, gross margin of 23.9%, and ROIC of 18.0%. By comparison, LKQ (LKQ Corporation) holds a D+ grade (57/100 RQD, P/E 7.5x, ROIC 8.5%, cap $4.68B) and FOXF (Fox Factory Holding Corp.) posts a D- grade (37/100 RQD, P/E N/A, ROIC -35.0%, cap $672.1M). Among the 5-stock peer group, LKQ leads on earnings multiple (7.5x) while HOG leads on capital efficiency (18.0% ROIC).
What are the biggest fundamental strengths and SEC risk factors for HOG?
Per HOG's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000793952), Harley-Davidson Inc. generated $3.60B in revenue (-13.1% YoY), $338.7M in net income, and $415.2M in free cash flow against $8.04B in total assets and $1.65B in total debt. Key quantitative strengths: Big institutional funds and options desks are actively positioning on the bullish side. Primary risk factors monitored: Recent SEC filings added new risk-factor disclosures that warrant keeping an eye on margins. Institutional options positioning shows a 50% call / 50% put premium split.
Where is HOG trading relative to its 50-day, 200-day, and 52-week technical levels?
HOG last traded at $33.07 (+5.93% on volume of 4,682,658 shares), positioning the stock +20.83% above its 50-day simple moving average ($27.37) and +37.05% above its 200-day simple moving average ($24.13). Across its 52-week range of $17.09 to $31.23, HOG sits at the 100.0% percentile with a 14-day RSI of 70.6 (OVERBOUGHT (>70)) and an implied next-earnings move of ±7.5% ($30.59 to $35.55).
HOG — Harley-Davidson Inc.: What the Facts Mean to a Prospective Investor
1. Roarable Rating Brief: What This Means to a Prospective Investor
Harley-Davidson Inc. (HOG) earns a live Roarable RQD composite score of 74/100, corresponding to a B letter grade (Roarable Buy) at a spot price of $33.07 (+5.93% 1D, market capitalization $3.25B).
- Fundamental Cash Engine (14/20): Anchored by return on invested capital (ROIC) of 18.0%, gross margin of 23.9%, operating margin of 10.7%, and free cash flow yield of 13.16%.
- Whale 13F & Options Flow (18/20) + Insider Conviction (17/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
- Macro Regime Fit (13/20) + Forensic Balance Sheet (12/20): Incorporates a 0.92x equity beta, Altman Z-Score of 2.18, Piotroski F-Score of 6/9, and Debt/Equity of 0.53x.
2. Business Model, Unit Margins & SEC Financial Trajectory
Harley-Davidson Inc. Is a NYSE-listed company classified in the Consumer Discretionary sector and the Motor Vehicles industry. The company's reported gross margin is 23.9%, operating margin 10.7%, and net margin 9.4%. — for further detail on how the company sells products or earns revenue beyond these classifications and margin figures.
In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Harley-Davidson Inc. (HOG) reported $3.60B in annual revenue (up from $4.15B in FY2024, -13.1% YoY) and $338.7M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($4.88B revenue, $706.6M net income) through FY2025, HOG scaled operating cash flow to $568.9M and free cash flow to $415.2M, backed by $8.04B in total assets against $1.65B in total debt.
3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff
- 🐂 Primary Bull Case (B • RQD 74/100): Big institutional funds and options desks are actively positioning on the bullish side. Company leadership has skin in the game with net positive insider conviction. With Fundamental Cash Engine at 14/20 and Institutional Whale Flow at 18/20, sustained execution supports upside toward the upper end of the $17.09 – $31.23 52-week range.
- 🐻 Primary Bear Case & Valuation Risk: Recent SEC filings added new risk-factor disclosures that warrant keeping an eye on margins. Investors must weigh 9.3x trailing P/E and 3.5x EV/EBITDA against 10.7% operating margins and a 0.92x macro beta.
4. 2nd-Order Butterfly Ripples & Key Questions to Watch
Operating in Motor Vehicles (Consumer Discretionary), HOG carries a macro regime beta of 0.92 and gross margin of 23.9%.
- Key Question #1: Can HOG sustain or expand its 10.7% operating margin and 18.0% ROIC against Motor Vehicles peers over the next 4 quarters?
- Key Question #2: Following FY2025 revenue of $3.60B and free cash flow of $415.2M, how will capital allocation balance growth reinvestment against $1.65B in total debt?
- Key Question #3: How sensitive is HOG's 8.6x forward P/E multiple to Consumer Discretionary capital spending cycles and macro interest-rate shifts (Beta 0.92x)?
HOG Live News Feed, Press Releases & Catalyst Wire
Real-time company headlines, analyst actions, and sector developments for Harley-Davidson Inc. (HOG) • Click "Debate This Headline" to argue it in the Roar Pit below
Yahoo Finance report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
Investing.com report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
GuruFocus report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
MarketBeat report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
TradingView report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
Yahoo Finance report covering Harley-Davidson Inc. (HOG) market action, institutional positioning, and fundamental catalysts.
HOG Bull vs. Bear Conversation Board — What's Your Call at $33.07?
Whale 13F flow (18/20) and insider conviction (17/20) are the strongest pillars, alongside a 13.16% FCF yield and 9.3x trailing P/E.
Picked up a starter position in HOG in my $100K Virtual Cash book at $31.22. Whale 13F flow (18/20) and insider conviction (17/20) are the strongest pillars, alongside a 13.16% FCF yield and 9.3x trailing P/E.. Trading inside a $17.09–$31.23 52-week range with 13.16% FCF yield gives solid downside support if Motor Vehicles multiples expand this quarter.
Both sides have a point here — HOG's 12/20 balance sheet score keeps downside contained, so the real swing factor next earnings call is backlog and FCF conversion.
Reported revenue fell from $4.88B to $3.60B and net income fell from $706.6M to $338.7M over FY 2023–FY 2025, with the forensic bal
Here is the bear case nobody on the bull side wants to address on HOG: Reported revenue fell from $4.88B to $3.60B and net income fell from $706.6M to $338.7M over FY 2023–FY 2025, with the forensic balance-sheet pillar scoring only 12/20.. At 9.3x trailing P/E, even a small guidance miss in Motor Vehicles triggers a 12-15% air pocket.