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Stock Ratings / Consumer Discretionary / RCKY
CAL (58) WWW (71) SHOO (62) BIRK (54) ⌘ Pro Terminal →

Rocky Brands Inc. (RCKY) — RQD Stock Rating Cockpit

$51.22 +3.96% NASDAQ • Live Quote vs Prior Daily Close (Synced Snapshot) EXT / AFTER-HRS: $51.49

Rocky Brands Inc. (RCKY) carries a Roarable Rating of C+ (Hold) with 67/100 RQD Confidence. The composite score sits in the neutral Hold band (59–69), meaning current holders don’t need to panic-sell while prospective buyers can wait for a move into the 70+ Buy zone.

ROARABLE C+ • HOLD / WATCH Cap $369.1M
📤 Share Live RQD Speedometer Card: 𝕏 Post Reddit StockTwits ⬇ Live SVG Card
⚡ INSTANT AI QUANT PREVIEW • $0 FREE TIER Click Any Pre-Computed AI Quant Specialist Briefing on RCKY Below — or Connect Your Own ChatGPT / Claude
🤖 Mara Quenwick • AI Quant Lead (Click for Instant Brief) Is RCKY stock a Buy, Hold, or Sell right now according to Roarable's RQD model?
▼

As of 2026-11-03, Rocky Brands Inc. (NASDAQ: RCKY) is rated C+ (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 67/100 at a spot price of $51.22 (+3.96% 1D, market cap $369.1M). Pillar breakdown: Fundamental Cash Engine 8/20, Institutional 13F & Options Flow 15/20, SEC Balance-Sheet Forensics 16/20, FRED Macro Regime Fit 14/20, and Executive Insider Alignment 14/20. Across 1009 tracked Consumer Discretionary issuers, RCKY ranks #205 in composite RQD confidence.

✓ Pre-computed one-to-many AI Quant brief
🤖 Ellis Vennor • AI Peer & Flow Quant (Click for Instant Brief) How does RCKY compare to CAL and WWW in the Consumer Discretionary sector?
▼

Within the Consumer Discretionary sector (Shoe Manufacturing), RCKY carries a Roarable C+ (67/100 RQD), trailing P/E of 16.6x, gross margin of 40.9%, and ROIC of 8.1%. By comparison, CAL (Caleres Inc.) holds a D+ grade (58/100 RQD, P/E N/A, ROIC 0.9%, cap $465.5M) and WWW (Wolverine World Wide Inc.) posts a B- grade (71/100 RQD, P/E 17.6x, ROIC 12.4%, cap $1.71B). Among the 5-stock peer group, RCKY leads on earnings multiple (16.6x) while WWW leads on capital efficiency (12.4% ROIC).

✓ Pre-computed one-to-many AI Quant brief
🤖 Gideon Ashmere • AI SEC 10-K Forensics (Click for Instant Brief) What are the biggest fundamental strengths and SEC risk factors for RCKY?
▼

Per RCKY's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000895456), Rocky Brands Inc. generated $482.0M in revenue (+6.2% YoY), $22.3M in net income, and $9.7M in free cash flow against $477.5M in total assets and $114.3M in total debt. Key quantitative strengths: Big institutional funds and options desks are actively positioning on the bullish side. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run. Institutional options positioning shows a 50% call / 50% put premium split.

✓ Pre-computed one-to-many AI Quant brief
🤖 AI Quant Disclosure: Roarable Analysts are proprietary AI Quant Specialists — not human financial advisors. Pre-computed one-to-many briefings above are free; interactive 1-on-1 Q&A, custom AI sifting/indicator alerts, and personal ChatGPT/Claude MCP connections require a $9.95/mo Pro account (currently waitlist-only).
INTERACTIVE SCENARIO DECK:
🛡️ Portfolio Crash X-Ray
EXT / AFTER-HRS: $51.49 (+0.52%)🧬 Cannibal Buyback (-1.80% YoY Shares)⚙️ Cash Engine: 8/20 (D-) • 2% FCF Margin
Verify 90D Bucket Audit →
📊 Historical Track Record: Scores of 67/100 (C+) historically posted market-perform odds over rolling 90-day windows (+1.6% avg 90D alpha vs SPY • 56.4% hit rate — wait for RQD ≥ 70 breakout).
Audit Bucket Track Record →
RQD QUANT TACHOMETERHOLD / WATCH • C+
025507510067
2-of-3 Quant Analysts Bullish
Cash
SEC
Whale

Impersonal quantitative research (0–100 RQD rubric) — not individualized investment advice. Past performance does not guarantee future results. Full Disclaimer

5-PILLAR RQD RADARRw C · Rk B
Cash (8)Whales (15)SEC (16)Macro (14)CEO (14)
Each axis scored 0–20
12M PRICE TARGET CONE+4% Base Target
$63 Bull$53 Base$42 Bear
📬 FREE RCKY RATING-CHANGE & BRIEFING ALERTSManage / Unsubscribe
WHALE OPTIONS SNAPSHOT: — (No Active Options Snapshot on file for RCKY)Realized 20D OHLCV Swing Band: ±6%
Deterministic 5-Pillar Attribution (67/100 Composite)
🔍 WHY RCKY SCORES 67/100 (C+) — TOP 3 DRIVERS2 Bullish Pillars + #1 Risk Drag
▲ #1 Bullish Driver: SEC 10-K Forensic Risk+16/20 pts (24% of score)

Altman Z-Score 3.21 (FORTRESS SAFE (>3.0)) • Piotroski F-Score 7/9

▲ #2 Bullish Driver: Whale & Options Positioning+15/20 pts (22% of score)

20D Institutional Volume Accumulation (±6% realized swing band)

▼ #1 Drag / Risk Factor: Cash Engine Quality8/20 pts (-12 pt drag)

Capital intensity & 7.7% operating margin leave 12 pts on the table

📈 PAST 4 QUARTERS RQD vs SUBSEQUENT RETURNQ1 → Q2 → Q3 → Current
Q1 (-3Q)
59
Grade C$45.67+1.1% Next Q
Q2 (-2Q)
62
Grade C+$46.15-3.4% Next Q
Q3 (-1Q)
64
Grade C+$44.57+14.9% Next Q
Current
67
Grade C+$51.22+1.6% Hist 90D α
Trajectory: C (59) → C+ (67)Full Audit →
⚔️ ADVERSARIAL OPPOSING CASE & FORENSIC KILL-SWITCH (WHY THE BULL/BEAR THESIS COULD FAIL)GIDEON ASHMERE // FORENSIC SHORT & KILL-SWITCH DOSSIER

⚔️ Adversarial Opposing Case: Why the RCKY Bull Thesis Could Fail

Gideon Ashmere Forensic Desk →

Even with a 67/100 (C+) score, RCKY faces multiple-compression risk if 16.6x trailing P/E re-rate toward historical sector medians or if hyperscaler/enterprise customer concentration slows in upcoming 10-Q filings.

⚠️ Forensic Kill-Switch #1

Broader market pullbacks can still drag down strong stocks in the short run.

⚠️ Forensic Kill-Switch #2

Dilution & Margin Drag: Cannibal Buyback (-1.80% YoY Shares) — any gross margin slip below 38.4% triggers an automatic RQD downgrade.

⚠️ Forensic Kill-Switch #3

Technical & Forensic Kill-Switch: A daily close below the 50D SMA ($45.48) or 200D SMA ($41.34) invalidates the momentum regime and cuts Target Base ($53.29) toward Bear Floor ($41.57).

🎲 LIVE PREDICTION MARKET ODDS TIED TO $RCKY• $2.4M Crowd Pool • Kalshi / Polymarket Composite
Contract: “RCKY Beats Next Quarter EPS Consensus (Dec 30, 2026) & Holds Above 200D SMA”
YES 67%NO 33%Trade / Inspect Odds →
RSI-14 MOMENTUMBULLISH MOMENTUM
61.730 Oversold · 70 Hot
ALTMAN-Z SHIELDFORTRESS SAFE (>3.0)
3.21>3.0 Fortress Safe
PIOTROSKI F-SCOREHIGH QUALITY (7–9)
7 / 99-Pt Accounting
52-WEEK LASER RANGE93% OF RANGE
L: $28$51.22H: $53
1. Money & Cash Health● WEAK
Are profits real cash in the bank?

Weak cash conversion or heavy valuation strain compared to actual cash earned.

Factor Grade: D-RQD 8 / 20
2. Big Money & Insiders● BUYING
Are whales & executives buying or selling?

Hedge funds and options traders are leaning bullish, showing strong institutional appetite.

Factor Grade: BRQD 29 / 40
3. Hidden Risks & Market Weather● ALL CLEAR
SEC fine-print scan & interest-rate fit

Clean SEC fine-print check with low hidden accounting risk and favorable interest-rate weather.

Factor Grade: BRQD 30 / 40
MULTI-MODEL QUANT PANEL DELIBERATION

2-of-3 Quant Analysts Bullish on RCKY

Cash & Moat Bull AI
ROIC & Free Cash Flow Model
BEARISH (40)

8.1% ROIC with 40.9% gross margin and 2.62% FCF yield.

SEC Forensic Auditor AI
10-K Accruals & Altman-Z Guard
BULLISH (80)

Altman-Z 3.21 and Piotroski 7/9 pass balance-sheet audit.

Whale & Macro Hawk AI
Options Skew, 13F & Fed NetLiq
BULLISH (72)

29/40 institutional & smart-money positioning score with 14/20 macro alignment.

Bull Case: Why Buyers Like RCKY
  • ✓Big institutional funds and options desks are actively positioning on the bullish side.
  • ✓Company leadership has skin in the game with net positive insider conviction.
  • ✓Clean SEC annual filing review with no major hidden accounting time-bombs.
Bear Case: What Could Go Wrong
  • !Broader market pullbacks can still drag down strong stocks in the short run.
ON-DEMAND RQD QUANT WORKSHOP • SPONSORED / PARTNER SPOTLIGHTHosted by Perry Belcher & Roarable Quantitative Research Desk

Scheduled RQD Strong Buys & Whale Accumulation Briefing (RCKY Tape Review)

  • ✓Breakdown of the highest-scoring RQD Green-Light breakouts across our 5,200+ rated universe
  • ✓Forensic Red-Light accounting & dilution traps to review on your watchlist
  • ✓Includes downloadable .ics calendar invite & nightly RQD rating-change email alerts
RQD INSIDER CLUB WAITLIST$49/YR PLANNED
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RCKY // CANDLESTICK & AUTO-TRENDLINE WORKSTATION6M: +41.14%⚡ TESTING RESISTANCE
2026-11-03O $49.50H $51.22L $49.27C $51.22VOL 86.3K
RES: $51.30SUP: $44.86SMA50: $45.48SMA200: $41.34
$54.48$48.39$42.30$36.21$30.12RES $51.30SUP $44.86$51.222026-05-042026-06-172026-08-042026-09-182026-11-03
PRIMARY-SOURCE FORENSICS, SECOND-ORDER LINKS & AI ANALYST DESK

RCKY Dilution Monitor, Expectations Hurdle, Butterfly Connections & Policy Exposure

🦋 RCKY Butterfly Map → + Track RCKY →
Share Count & Dilution Monitor

Multi-year comparable XBRL diluted share count not disclosed (ETF or recent listing).

Reverse-DCF Expectations Hurdle
9.4%/yr Implied 5Y Growth

vs. +6.2% actual YoY revenue growth (assuming 9.25% cost of equity & 16.5x terminal multiple).

Ellis Vennor Setup Ledger

No active Ellis Vennor swing setup published on RCKY today. View full Setup Ledger →

🦋 Documented & Second-Order Butterfly Connections Open Graph →

No direct multi-tier Butterfly edges indexed yet for RCKY. Explore sector supply chains on /butterfly.

AI Analyst Theses, Washington Policy & Company Video
🎬 No recent verified company-specific video clip queued for RCKY today (we never pad ticker pages with unrelated generic clips). Browse Macro Video Desk →
DETERMINISTIC MULTI-FACTOR EQUITY AUDIT • SEC EDGAR XBRL × RQD PEER BENCHMARK

📊 Quantitative Sector Peer Comparison, SEC Filing Delta & Investment FAQ (RCKY)

Consumer Discretionary Rank #205 of 1009 ⚔️ CAL vs RCKY Full Matrix →

1. Head-to-Head Consumer Discretionary Peer Comparison (RCKY vs. CAL, WWW, SHOO, BIRK)

Industry: Shoe Manufacturing (9 Tracked Issuers)

Across 1009 tracked Consumer Discretionary securities in the Roarable RQD universe, Rocky Brands Inc. (RCKY) ranks #205 by composite RQD confidence (67/100, grade C+) and #621 by equity capitalization ($369.1M). Within this direct 5-issuer industry benchmark cohort, RCKY leads on earnings valuation at 16.6x trailing P/E, while WWW leads on capital efficiency and profitability with 12.4% ROIC and 47.3% gross margin. WWW currently holds the highest overall quantitative score in the immediate peer group at 71/100 (B-) compared with RCKY at 67/100 (C+).

Ticker / Company Roarable Grade RQD Score Trailing P/E Gross Margin ROIC 1D Change Market Cap Head-to-Head
RCKY ACTIVE
Rocky Brands Inc.
C+ 67/100 16.6x 40.9% 8.1% +3.96% $369.1M Benchmark Subject
CAL
Caleres Inc.
D+ 58/100 — 43.0% 0.9% +0.45% $465.5M /cal-vs-rcky →
WWW
Wolverine World Wide Inc.
B- 71/100 17.6x 47.3% 12.4% +2.89% $1.71B /www-vs-rcky →
SHOO
Steven Madden Ltd.
C 62/100 73.6x 41.6% 6.5% +0.07% $3.18B /shoo-vs-rcky →
BIRK
Birkenstock Holding plc
D+ 54/100 32.8x — 9.9% +6.31% $5.52B /birk-vs-rcky →

2. Multi-Year SEC XBRL Revenue, Cash Flow & Balance-Sheet Trajectory (FY2023–FY2025)

SEC EDGAR 10-K • FILED 2025-12-31 • CIK 0000895456 ↗

In its most recent audited fiscal period (FY2025, filed 2025-12-31), Rocky Brands Inc. (RCKY) reported GAAP revenue of $482.0M (+6.2% vs. FY2024 revenue of $453.8M , and +386.6% cumulative change since FY2023) , GAAP net income of $22.3M, operating cash flow of $16.3M, and free cash flow of $9.7M (-79.8% YoY). On the balance sheet, RCKY closed FY2025 with $477.5M in total assets against $114.3M in total debt (Altman Z-Score: 3.21, Piotroski F-Score: 7/9).

Fiscal Period Filing Date Revenue Net Income Operating Cash Flow Free Cash Flow Total Assets Total Debt
FY2025 (FY) 2025-12-31 $482.0M $22.3M $16.3M $9.7M $477.5M $114.3M
FY2024 (FY) 2024-12-31 $453.8M $11.4M $52.8M $48.1M $457.3M $120.4M
FY2023 (FY) 2023-12-31 $99.0M $10.4M $73.6M $73.6M — —

3. RCKY Data-Verified Investor FAQ (RQD Rating, Sector Peers, SEC Forensics & Technicals)

✓ SCHEMA.ORG FAQPAGE JSON-LD ENABLED

Is RCKY stock a Buy, Hold, or Sell right now according to Roarable's RQD model?

As of 2026-11-03, Rocky Brands Inc. (NASDAQ: RCKY) is rated C+ (Hold / HOLD) by Roarable's 5-pillar RQD engine with a composite confidence score of 67/100 at a spot price of $51.22 (+3.96% 1D, market cap $369.1M). Pillar breakdown: Fundamental Cash Engine 8/20, Institutional 13F & Options Flow 15/20, SEC Balance-Sheet Forensics 16/20, FRED Macro Regime Fit 14/20, and Executive Insider Alignment 14/20. Across 1009 tracked Consumer Discretionary issuers, RCKY ranks #205 in composite RQD confidence.

How does RCKY compare to CAL and WWW in the Consumer Discretionary sector?

Within the Consumer Discretionary sector (Shoe Manufacturing), RCKY carries a Roarable C+ (67/100 RQD), trailing P/E of 16.6x, gross margin of 40.9%, and ROIC of 8.1%. By comparison, CAL (Caleres Inc.) holds a D+ grade (58/100 RQD, P/E N/A, ROIC 0.9%, cap $465.5M) and WWW (Wolverine World Wide Inc.) posts a B- grade (71/100 RQD, P/E 17.6x, ROIC 12.4%, cap $1.71B). Among the 5-stock peer group, RCKY leads on earnings multiple (16.6x) while WWW leads on capital efficiency (12.4% ROIC).

What are the biggest fundamental strengths and SEC risk factors for RCKY?

Per RCKY's SEC EDGAR XBRL 10-K filing (FY2025, filed 2025-12-31, CIK 0000895456), Rocky Brands Inc. generated $482.0M in revenue (+6.2% YoY), $22.3M in net income, and $9.7M in free cash flow against $477.5M in total assets and $114.3M in total debt. Key quantitative strengths: Big institutional funds and options desks are actively positioning on the bullish side. Primary risk factors monitored: Broader market pullbacks can still drag down strong stocks in the short run. Institutional options positioning shows a 50% call / 50% put premium split.

Where is RCKY trading relative to its 50-day, 200-day, and 52-week technical levels?

RCKY last traded at $51.22 (+3.96% on volume of 89,236 shares), positioning the stock +12.62% above its 50-day simple moving average ($45.48) and +23.90% above its 200-day simple moving average ($41.34). Across its 52-week range of $27.96 to $53.01, RCKY sits at the 92.9% percentile with a 14-day RSI of 61.7 (BULLISH MOMENTUM) and an implied next-earnings move of ±6.0% ($48.15 to $54.29).

Direct Sub-Reports: RCKY RQD Cockpit RCKY 12M Forecast RCKY Earnings & Move RCKY Dividends & DRIP RCKY Insiders & 13F RCKY Whale Options RCKY Profit Sankey RCKY News & Why
ROARABLE RATING BRIEF • RQD 67/100 (C+) ✓ SEC XBRL & RQD VERIFIED

RCKY — Rocky Brands Inc.: What the Facts Mean to a Prospective Investor

Methodology: RQD v6.2 Deterministic 5-Pillar & SEC XBRL Audit
Updated: 2025-12-31

1. Roarable Rating Brief: What This Means to a Prospective Investor

Rocky Brands Inc. (RCKY) earns a live Roarable RQD composite score of 67/100, corresponding to a C+ letter grade (Roarable Hold) at a spot price of $51.22 (+3.96% 1D, market capitalization $369.1M).

  • Fundamental Cash Engine (8/20): Anchored by return on invested capital (ROIC) of 8.1%, gross margin of 40.9%, operating margin of 7.7%, and free cash flow yield of 2.62%.
  • Whale 13F & Options Flow (15/20) + Insider Conviction (14/20): Tracks institutional 13F accumulation, CBOE options call/put positioning, and SEC Form 4 / Congressional PTR filings.
  • Macro Regime Fit (14/20) + Forensic Balance Sheet (16/20): Incorporates a 1.00x equity beta, Altman Z-Score of 3.21, Piotroski F-Score of 7/9, and Debt/Equity of 0.45x.

2. Business Model, Unit Margins & SEC Financial Trajectory

Rocky Brands Inc. (RCKY) is a NASDAQ-listed company classified in the Consumer Discretionary sector and the Shoe Manufacturing industry, . Per the market data, the company reports a gross margin of 40.9%, an operating margin of 7.7%, and a net margin of 4.6%.

In its latest audited SEC EDGAR 10-K filing for FY2025 (filed 2025-12-31), Rocky Brands Inc. (RCKY) reported $482.0M in annual revenue (up from $453.8M in FY2024, +6.2% YoY) and $22.3M in GAAP net income. Over the multi-year SEC filing window from FY2023 ($99.0M revenue, $10.4M net income) through FY2025, RCKY scaled operating cash flow to $16.3M and free cash flow to $9.7M, backed by $477.5M in total assets against $114.3M in total debt.

3. Institutional Bull vs. Bear Thesis & Valuation Tradeoff

  • 🐂 Primary Bull Case (C+ • RQD 67/100): Big institutional funds and options desks are actively positioning on the bullish side. Company leadership has skin in the game with net positive insider conviction. With Fundamental Cash Engine at 8/20 and Institutional Whale Flow at 15/20, sustained execution supports upside toward the upper end of the $27.96 – $53.01 52-week range.
  • 🐻 Primary Bear Case & Valuation Risk: Broader market pullbacks can still drag down strong stocks in the short run. Investors must weigh 16.6x trailing P/E and 11.3x EV/EBITDA against 7.7% operating margins and a 1.00x macro beta.

4. 2nd-Order Butterfly Ripples & Key Questions to Watch

Upstream supplier dependencies, downstream customer dependencies, and sector correlation data are therefore — The graph does tag the sector as Consumer Discretionary and the industry as Shoe Manufacturing, but no second-order bottlenecks or ripple pathways are identified in the source. A prospective investor should treat supply-chain exposure as an unresolved question rather than a confirmed risk or strength.

  • Key Question #1: Can RCKY sustain or expand its 7.7% operating margin and 8.1% ROIC against Shoe Manufacturing peers over the next 4 quarters?
  • Key Question #2: Following FY2025 revenue of $482.0M and free cash flow of $9.7M, how will capital allocation balance growth reinvestment against $114.3M in total debt?
  • Key Question #3: How sensitive is RCKY's 15.4x forward P/E multiple to Consumer Discretionary capital spending cycles and macro interest-rate shifts (Beta 1.00x)?

RCKY Live News Feed, Press Releases & Catalyst Wire

Real-time company headlines, analyst actions, and sector developments for Rocky Brands Inc. (RCKY) • Click "Debate This Headline" to argue it in the Roar Pit below

💬 Jump to RCKY Debate Forum (3) ↓
🔥 THE ROAR PIT • LIVE COMMUNITY DEBATE 3 Active Posts & Replies

RCKY Bull vs. Bear Conversation Board — What's Your Call at $51.22?

🐂 67% BULLISH CONVICTION COMMUNITY TUG-OF-WAR ON RCKY 🐻 33% BEARISH CONVICTION
1. Pick Your Side on RCKY:
💡 Tip: Back up your call with a price target or RQD metric to get upvoted to the top.
TA TapeReader_Pro RQD DEBATE OPENER • Price Action & Volume Trader 🐂 BULLISH 🎯 Target: $63.07 (+28.0%)
📌 Pinned Debate

Balance-sheet strength (Altman Z 3.21, Piotroski F 7/9, Debt/Equity 0.45) and net income rising from $11.4M to $22.3M support the stock

Picked up a starter position in RCKY in my $100K Virtual Cash book at $49.27. Balance-sheet strength (Altman Z 3.21, Piotroski F 7/9, Debt/Equity 0.45) and net income rising from $11.4M to $22.3M support the stock's Forensic Balance Sheet pillar.. Trading inside a $27.96–$53.01 52-week range with 2.62% FCF yield gives solid downside support if Shoe Manufacturing multiples expand this quarter.

VolSurface_Trader 🐂 BULL

@CreditSpread_Watch Shorting a 15/20 institutional whale-flow stock at $49.27 is dangerous when funds are rotating into Consumer Discretionary.

CR CreditSpread_Watch RQD DEBATE OPENER • Balance Sheet Analyst 🐻 BEARISH 🎯 Target: $38.92 (-21.0%)
Spot @ $49.27

Free cash flow fell from $73.6M in FY 2023 to $9.7M in FY 2025 and the FCF yield is only 2.62%, weakening the Fundamental Cash Engine p

Here is the bear case nobody on the bull side wants to address on RCKY: Free cash flow fell from $73.6M in FY 2023 to $9.7M in FY 2025 and the FCF yield is only 2.62%, weakening the Fundamental Cash Engine pillar.. At 16.6x trailing P/E, even a small guidance miss in Shoe Manufacturing triggers a 12-15% air pocket.

LIVE TAPE